Posts tagged branding 
Promotional Consideration: Small Waves
Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out. Instantly recognizable to any gamer worth their salt, Konami's bygone logo and its accompanying chime introduced more classic titles than we can count. ...
Off the Grid: Franchises, classics, and homogeny
Every other week Scott Jon Siegel contributes Off the Grid, a column on gaming away from the television screen or monitor. Oh Barnes & Noble, what happened to you? Less than a year ago, your halls were flush with all the greatest board games, in honor of National Games Week. You carried ...
Halo 3 special edition Zune up for pre-order
Sony aren't the only cats that can leverage a little corporate synergy. Microsoft is using the might of the Halo brand, and the hype of the upcoming Halo 3, to give their Zune music device a little shove from the guy in the MJOLNIR armor. This Halo-themed Zune won't be available until June 15th, ...
Wii name celebrates first anniversary
It may seem like we've been talking about it forever, but it was just a year ago today that Nintendo revealed the console formerly known as the Revolution would henceforth be called the Wii. Immediate reactions ranged from derisive and disbelieving to defensive on the part of Nintendo itself, but ...
What's in the name "video game"
Stephen Totilo's recent hour-long interview with Sony Computer Entertainment Studio Head Phil Harrison focused mainly on the past, present and future of the PlayStation systems and brand. But possibly the most interesting quote in the whole piece came at a point where Harrison waxed philosophical ...
Nintendo invokes good names to defend a bad one [update 1]
Since announcing that they'd be renaming their new console from "Revolution" to "Wee," Nintendo's been busy explaining the name to press, often invoking other household names in the process. Here are some representative quotes: Perrin Kaplan to MTV News: "Many ...
The story behind game logos
Many of the more memorable game logos, from Doom 3 to World of Warcraft, were created by the same company: Hamagami/Carroll. This interview with Justin Carroll goes into detail about the company's history and design process, and it's an interesting read, shedding some light on this obscure corner of ...
