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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[UFC 3 failed to break even at 2 million units, report claims]]></title><link>http://www.joystiq.com/2012/06/10/ufc-3-failed-to-break-even-at-2-million-units-report-claims/</link><guid isPermaLink="true">http://www.joystiq.com/2012/06/10/ufc-3-failed-to-break-even-at-2-million-units-report-claims/</guid><comments>http://www.joystiq.com/2012/06/10/ufc-3-failed-to-break-even-at-2-million-units-report-claims/#comments</comments><description><![CDATA[<div style="text-align: center; "> <a href="http://www.joystiq.com/2012/06/10/ufc-3-failed-to-break-even-at-2-million-units-report-claims/" target="_self"><img alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2012/06/img4234_530x350.jpg" style="width: 530px; height: 349px; " /></a></div><a href="http://www.joystiq.com/game/ufc-undisputed-3"><em>UFC Undisputed 3</em></a> failed to break even - which triggered the sale of the UFC license to Electronic Arts - THQ representatives allegedly said during an <a href="http://www.joystiq.com/event/e3-2012">E3</a> investor meeting. "THQ sought to exit its UFC contract as the most recent iteration fell short of its &asymp;2 million unit break-even point," a Wedbush Securities report claims. THQ has yet to confirm the report.<br /><br />EA Sports executive VP Andrew Wilson recently revealed that <a href="http://www.joystiq.com/2012/06/06/ea-has-big-plans-for-its-ufc-game/">THQ approached EA</a> to first initiate talks on the deal.<br /><br />In related news, a quick search shows that a number of <a href="http://www.joystiq.com/2012/06/04/thq-confirms-closure-of-san-diego-studio/">recently laid off</a> THQ San Diego employees have listed work on "UFC 4" on their LinkedIn <a href="http://www.linkedin.com/profile/view?id=4548730&amp;authType=OUT_OF_NETWORK&amp;authToken=8yUU&amp;locale=en_US&amp;srchid=ddf1a231-4abd-4612-b786-40500262d84f-1&amp;srchindex=9&amp;srchtotal=36&amp;goback=%2Efps_PBCK_*1_*1_*1_*1_*1_*1_*1_4842_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_CC%2CN%2CG%2CI%2CPC%2CED%2CL%2CFG%2CTE%2CFA%2CSE%2CP%2CCS%2CF%2CDR_us%3A732_*2_*2_*2_*2_4842_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&amp;pvs=ps&amp;trk=pp_profile_name_link">profiles</a>. THQ's UFC series originally appeared to be annual with its first two games before the company planned an extra year to develop the latest game.<br /><br />We've reached out to THQ for confirmation on this information, and will update as soon as we learn anything new.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2012/06/10/ufc-3-failed-to-break-even-at-2-million-units-report-claims/">UFC 3 failed to break even at 2 million units, report claims</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Sun, 10 Jun 2012 15:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2012/06/10/ufc-3-failed-to-break-even-at-2-million-units-report-claims/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/20255348/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2012/06/10/ufc-3-failed-to-break-even-at-2-million-units-report-claims/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>break-even</category><category>e3-2012</category><category>ea</category><category>EA-Sports</category><category>electronic-arts</category><category>THQ</category><category>ufc</category><category>ufc-undisputed-3</category><category>ultimate-fighting-championship</category><category>wedbush-securities</category><dc:creator><![CDATA[Mike Suszek]]></dc:creator><pubDate>Sun, 10 Jun 2012 15:00:00 EST</pubDate></item></channel></rss>