Joystiq http://www.joystiq.com Joystiq http://www.blogsmithmedia.com/http://www.joystiq.com/media/feedlogo.gif Joystiq http://www.joystiq.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[IGA up for sale amidst recession woes]]>http://www.joystiq.com/2009/03/16/iga-up-for-sale-amidst-recession-woes/http://www.joystiq.com/2009/03/16/iga-up-for-sale-amidst-recession-woes/http://www.joystiq.com/2009/03/16/iga-up-for-sale-amidst-recession-woes/#comments
Thanks to an ad market in turmoil as a result of the economic recession, in-game advertising company IGA has put itself up for sale. According to VentureBeat, the company is hoping to close a new round of funding, but chairman Justin Townsend has acknowledged that an outright sale of the company may be necessary for the sake of its shareholders. Prospective bidders reportedly have until March 27 to make an offer. Townsend notes that he does not wish to accept "low ball offers" for the company. The news comes after the company lost $11 million in 2007 with revenues of $3 million.

With the economy rearing its ugly head all around the gaming industry, sprinkling our dreaded layoffs tag in its wake, we suppose it was only a matter of time before related industries were affected. Whether IGA's fate is reflective of the in-game advertising business as a whole remains to be seen. Maybe IGA should use its in-game ads to advertise other games. Seems like publishers aren't too shy about advertising those.

JoystiqIGA up for sale amidst recession woes originally appeared on Joystiq on Mon, 16 Mar 2009 13:32:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>advertisingigain-game-advertisingMon, 16 Mar 2009 13:32:00 EST<![CDATA[Gaming to Go: Castlevania: Order of Ecclesia]]>http://www.joystiq.com/2008/11/10/gaming-to-go-castlevania-order-of-ecclesia/http://www.joystiq.com/2008/11/10/gaming-to-go-castlevania-order-of-ecclesia/http://www.joystiq.com/2008/11/10/gaming-to-go-castlevania-order-of-ecclesia/#commentsFiled under:



Surprised? The Castlevania series typically isn't associated with speedy, high-intensity gaming, so I can say with utter honesty that I had no intention of writing about IGA's latest delicious Metroidvania whenever I finally got my hands on Order of Ecclesia. The game has surprised so far in being pretty different from its immediate predecessors in both combat and environments, the combination of which is like a clean, refreshing punch in the face.

It's hard, guys. Really hard, in fact, but with the kind of irresistible challenge that'll have you firing up your DS at every free moment to try and beat that next boss or just make it through the next level without failing too miserably. In that regard Order of Ecclesia is surprisingly well-suited for this week's edition of Gaming to Go, as in at least the first half of the game you'll encounter numerous levels which can be run through and completed without losing vast amounts of time. Whether you'll make it to the end of that level alive is an entirely different matter, mind you, but that's half the fun! Want to hear more? Click the big button down there and see why masochism is good.



NEXT >>

JoystiqGaming to Go: Castlevania: Order of Ecclesia originally appeared on Joystiq on Mon, 10 Nov 2008 19:24:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>castlevaniaigajoystiqfeaturesmetroidvaniaorder-of-ecclesiaMon, 10 Nov 2008 19:24:00 EST<![CDATA[DS Daily: The Order]]>http://www.joystiq.com/2008/10/28/ds-daily-the-order/http://www.joystiq.com/2008/10/28/ds-daily-the-order/http://www.joystiq.com/2008/10/28/ds-daily-the-order/#commentsFiled under:


With Castlevania: Order of Ecclesia releasing on the DS this past week, how many of you have jumped into the latest Castlevania title? Have you finished it yet, ready to offer your opinions on the game's overall worth? Are you planning on picking it up? Or, do you think the frnachise needs a reboot or some other overhaul to freshen up what you think is a stale series? Let's talk Castlevania!

JoystiqDS Daily: The Order originally appeared on Joystiq on Tue, 28 Oct 2008 09:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>castlevaniaigakonamiorder-of-ecclesiashanoaTue, 28 Oct 2008 09:00:00 EST<![CDATA[Top 5: Castlevania Games]]>http://www.joystiq.com/2008/10/20/top-5-castlevania-games/http://www.joystiq.com/2008/10/20/top-5-castlevania-games/http://www.joystiq.com/2008/10/20/top-5-castlevania-games/#commentsFiled under:


This week marks the release of the highly anticipated Castlevania: Order of Ecclesia. Poised to be more than the usual Metroidvania-romp, Ecclesia's glyph system coupled with great diversity in environments and level layout (we're apparently not stuck inside the castle anymore) has all of us whip-enthusiasts drooling with anticipation. To be honest, Konami could slap the word "Castlevania" on a box of assorted animal feces and we'd still pre-order. Here's the part where I'm supposed take a cheap shot at Castlevania Judgment, but admit it: no matter how many times we all spit on the brawler, we never seem to stop checking out movies or screenshots. Castlevania has us whipped; pardon the hideous pun.

Assuming I haven't lost all credibility after the Mega Man list, here's another stab at ranking the best of a legendary franchise. Unlike most other Top 5's, this list is not necessarily Nintendo-specific. Take a gander, and try to pretend that you don't know what number one is.


The Top 5 is a weekly feature that provides us with a forum to share our opinions on various aspects of the video game culture, and provides you with a forum to tell us how wrong we are. To further voice your opinions, submit a vote in the Wii Fanboy Poll, and take part in the daily discussions of Wii Warm Up.

JoystiqTop 5: Castlevania Games originally appeared on Joystiq on Mon, 20 Oct 2008 14:36:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>alucardcastlevaniacastlevania-3castlevania-dracula-x-chroniclescastlevania-iiicastlevania-judgmentcastlevania-order-of-ecclesiaigaigarashijoystiqfeatureskoji-igarashiorder-of-ecclesiarondo-of-bloodsotnsuper-castlevania-ivsymphony-of-the-nighttop-5virtual-consolevirtualconsolewiiwareMon, 20 Oct 2008 14:36:00 EST<![CDATA[TGS 08: New Castlevania title announced]]>http://www.joystiq.com/2008/10/09/tgs-08-new-castlevania-title-announced/http://www.joystiq.com/2008/10/09/tgs-08-new-castlevania-title-announced/http://www.joystiq.com/2008/10/09/tgs-08-new-castlevania-title-announced/#commentsFiled under:


Another next-gen (don't forget this one!) Castlevania title has been announced for the PlayStation 3 and Xbox 360. Koji "IGA" Igarashi, producer of every single Castlevania title since 2002, showed a brief 10-second teaser involving a blonde dude and a glowing red sword. The game's story involves a "cursed fate" that's placed upon a kin ... in other words, a typical Castlevania plot. No other information, such as gameplay details or a release window, was provided, but since IGA himself was surprised at a public announcement at this stage, it is suggested the game is still in very early development.

[Via Joystiq & IGN; image credit: ITmedia]

JoystiqTGS 08: New Castlevania title announced originally appeared on Joystiq on Thu, 09 Oct 2008 16:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>castlevaniaigakoji-igarashikonamitgs-08tgs08Thu, 09 Oct 2008 16:00:00 EST<![CDATA[TGS 08: Konami whips out Castlevania for PS3, Xbox 360]]>http://www.joystiq.com/2008/10/09/tgs-08-konami-whips-out-castlevania-for-ps3-xbox-360/http://www.joystiq.com/2008/10/09/tgs-08-konami-whips-out-castlevania-for-ps3-xbox-360/http://www.joystiq.com/2008/10/09/tgs-08-konami-whips-out-castlevania-for-ps3-xbox-360/#commentsFiled under: , ,

castlevania
Konami is showing off a teaser for an upcoming Castlevania title on PlayStation 3 and Xbox 360 at its TGS booth, reports ITmedia (translation). The 10-second clip features your typical creep wielding a glowing-red sword and includes some text about a father, his family and a curse -- and, predictably, no hints about actual gameplay.

Series producer Koji Igarashi was apparently as surprised as we all are, claiming he didn't expect Konami to make the game announcement this soon. IGA didn't elaborate further, leaving the door open for just about any imaginable outcome (we're gonna go ahead and rule out beach volleyball). At least it can't get any worse for the series ... right?

[Via IGN; image credit: ITmedia]

JoystiqTGS 08: Konami whips out Castlevania for PS3, Xbox 360 originally appeared on Joystiq on Thu, 09 Oct 2008 12:29:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>breakingnewscastlevaniaigakoji-igarashikonamiPS3TGStgs-2008Xbox-360Thu, 09 Oct 2008 12:29:00 EST<![CDATA[IGA to deliver in-game ads on PS3, starts with Guitar Hero]]>http://www.joystiq.com/2008/09/30/iga-to-deliver-in-game-ads-on-ps3-starts-with-guitar-hero/http://www.joystiq.com/2008/09/30/iga-to-deliver-in-game-ads-on-ps3-starts-with-guitar-hero/http://www.joystiq.com/2008/09/30/iga-to-deliver-in-game-ads-on-ps3-starts-with-guitar-hero/#commentsFiled under:


IGA Worldwide, an independent distributor of in-game advertising, has announced a multi-year agreement with Activision to deliver dynamic in-game ads into multiple games on the PS3. The first game to feature IGA integrated ads will be Guitar Hero: World Tour. This is the second publisher deal announced by IGA since PS3 opened its platform for in-game advertising.

"Our partnership with IGA will allow us to deliver dynamic in-game advertising to the growing PlayStation Network community for the first time," said Dave Anderson, head of business development at Activision Publishing. "By incorporating dynamic in-game advertising in our titles where it is appropriate, we can increase the realism of our games by presenting consumers with authentic environments in genuine settings, while also expanding a key growth opportunity for the company."

IGA and Activision will integrate advertisements in a "contextually relevant way." The ads will be updated in real time, and will be targeted to the broad demographics Guitar Hero can reach.

JoystiqIGA to deliver in-game ads on PS3, starts with Guitar Hero originally appeared on Joystiq on Tue, 30 Sep 2008 11:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>activisionadsadvertisingguitar-heroguitar-hero-world-tourigaTue, 30 Sep 2008 11:00:00 EST<![CDATA[Igarashi definitely looking at WiiWare; we plead for 2D Castlevania]]>http://www.joystiq.com/2008/07/25/igarashi-definitely-looking-at-wiiware-we-plead-for-2d-castleva/http://www.joystiq.com/2008/07/25/igarashi-definitely-looking-at-wiiware-we-plead-for-2d-castleva/http://www.joystiq.com/2008/07/25/igarashi-definitely-looking-at-wiiware-we-plead-for-2d-castleva/#commentsFiled under: ,

If Castlevania Judgment leaves you confused and alarmed, you can relax a litle; it seems Koji Igarashi spent a lot of time at E3 telling people that this whole WiiWare thing looks pretty cool. Just the other day, we heard from Wired about budget issues and the impact Mega Man could have on Castlevania, and now MTV Multiplayer further word with Igarashi on WiiWare. "I'm definitely interested in WiiWare and I think it's one of the areas that 2D can still be very strong at. I'm very much looking into that."

It seems Mega Man 9 really is going to determine the fate and future of a certain style of gaming, so it's a good thing it looks so completely awesome. We have little doubt that a great Castlevania title on WiiWare could cause just as much excitement, and probably yield the same results. Let's just hope Konami figures that out, too.

[Via Joystiq]

JoystiqIgarashi definitely looking at WiiWare; we plead for 2D Castlevania originally appeared on Joystiq on Fri, 25 Jul 2008 16:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>2dcastlevaniaigakoji-igarashiFri, 25 Jul 2008 16:00:00 EST<![CDATA[Next 2D Castlevania could crack whip on WiiWare]]>http://www.joystiq.com/2008/07/24/next-2d-castlevania-could-crack-whip-on-wiiware/http://www.joystiq.com/2008/07/24/next-2d-castlevania-could-crack-whip-on-wiiware/http://www.joystiq.com/2008/07/24/next-2d-castlevania-could-crack-whip-on-wiiware/#commentsFiled under: , , , ,


While Konami is already exercising options with Gradius Rebirth, Castlevania stalwart Koji Igarashi has now expressed interest in dipping his own whip into the Wii's digital waters. Given that 3D fighter Castlevania Judgment promises to take face-to-palm when it's released, Iga's interest in WiiWare looks to rekindle fans' triple-shot prayers for a traditional 2D Castlevania for consoles.

"I'm definitely interested in WiiWare and I think it's one of the areas that 2D can still be very strong at," Igarashi told MTV Multiplayer. In a separate interview with Wired's Game|Life blog, he also noted that he's watching Capcom's decidedly retro Mega Man 9 "very closely" to see how it's received once it debuts later this year, noting that "if it is successful that definitely opens up doors for what I can do." Now all there's left to do is wait, though if you get hungry we hear that there's some delicious turkey hidden inside the wall.

JoystiqNext 2D Castlevania could crack whip on WiiWare originally appeared on Joystiq on Thu, 24 Jul 2008 17:45:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>2dcastlevaniacastlevania-judgmentigaigarashikonamiWiiwiiwareThu, 24 Jul 2008 17:45:00 EST<![CDATA[Spotted@E3: Igarashi hard at work on next Castlevania sequel]]>http://www.joystiq.com/2008/07/18/spotted-e3-igarashi-hard-at-work-on-next-castlevania-sequel/http://www.joystiq.com/2008/07/18/spotted-e3-igarashi-hard-at-work-on-next-castlevania-sequel/http://www.joystiq.com/2008/07/18/spotted-e3-igarashi-hard-at-work-on-next-castlevania-sequel/#commentsFiled under: , ,


The poor guy must have been tuckered out from carrying that whip around all day. The last three press events we've been to that he was at, he was wearing the same white shirt, cowboy hat, boot and whip getup. Do you think he opens his closet in the morning and just has dozens of duplicates of that outfit all lined up and ready to go?

We just hope he's not tired from all the Castlevania Judgement Wii-mote shaking action. That can really take quite a toll on the body.

JoystiqSpotted@E3: Igarashi hard at work on next Castlevania sequel originally appeared on Joystiq on Fri, 18 Jul 2008 12:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>CastlevaniaE3E3-2008IgaIgarashiKoji-IgarashiKonamiWiiFri, 18 Jul 2008 12:30:00 EST<![CDATA[Top 5: Things We Won't See at E3]]>http://www.joystiq.com/2008/07/14/top-5-things-we-wont-see-at-e3/http://www.joystiq.com/2008/07/14/top-5-things-we-wont-see-at-e3/http://www.joystiq.com/2008/07/14/top-5-things-we-wont-see-at-e3/#commentsFiled under:



This week sees the commencement of E3, the Super Bowl for gamers. On Tuesday, Nintendo will announce all of its big plans for the rest of the year, sending fanboys and fangirls alike into a frenzy. And while others choose to give us predictions of what we will see, here is the much more important information: things that we won't be seeing.

5. The Game Boy Ultra - Around the time that the DS was first announced, Nintendo made a point to clarify that the new dual-screened portable was more of a "third pillar" than the next installment in the Game Boy line. But then the DS started printing money ... lots and lots of it. Regardless, in an effort to stay true to their word (as they always do), Nintendo will unveil the Game Boy Ultra. The sleek handheld will feature a small but crisp widescreen display showcasing wonderful GameCube-esque graphics. In fact, it will be backwards-compatible with all GameCube games, using the same 8cm discs as Nintendo's last-gen console. Also, similar to the PSP's remote play, the Game Boy Ultra will connect to the Wii and allow data transfers to an SD card. This will allow Virtual Console and select WiiWare games to be played on the go. And since Nintendo plans to keep DS owners in agony by not announcing New Super Mario Bros. 2, they will reveal that the Game Boy Ultra will ship packaged with a free copy of Super Mario Bros. Ultra.

Survey Says: Not necessary; Contra 4 removes the need for any other portable game or system.

Continue reading Top 5: Things We Won't See at E3

JoystiqTop 5: Things We Won't See at E3 originally appeared on Joystiq on Mon, 14 Jul 2008 14:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>castlevaniae3e3-2008e308game-boygameboyigajoystiqfeaturesmetroidvaniatop-5wiichannelwiiwareMon, 14 Jul 2008 14:00:00 EST<![CDATA[Interview with the (director of games about a) Vampire]]>http://www.joystiq.com/2008/07/12/interview-with-the-director-of-games-about-a-vampire/http://www.joystiq.com/2008/07/12/interview-with-the-director-of-games-about-a-vampire/http://www.joystiq.com/2008/07/12/interview-with-the-director-of-games-about-a-vampire/#commentsFiled under:


As part of a ton of Castlevania Judgment coverage, IGN interviewed the man in charge of the franchise, Koji "IGA" Igarashi. You can probably guess the content of the first question.

IGA explained what possessed him to make a 3D fighter with some fairly smart reasoning: people want to swing the Wiimote to whip, and he decided it would be best to implement those kinds of mechanics in a shorter-session game. "... I realized, with the 3D action style, I would be able to incorporate intervals so that players can rest and this would allow players to enjoy the swinging action of the Wii Remote." IGA also mentioned that part of the Elebits/Dewy team is working on Judgment, which should at least ensure lovely visuals.

IGN's hands-on with the game gave us a bit of morning light to vanquish the horrible night of our skepticism, describing Judgment as more of a Power Stone free-roaming vs. action game than a traditional Tekken or Virtua Fighter-like game.

JoystiqInterview with the (director of games about a) Vampire originally appeared on Joystiq on Sat, 12 Jul 2008 14:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>castlevaniacastlevania-judgmentfightingigaigarashikonamiSat, 12 Jul 2008 14:00:00 EST<![CDATA[Bonus content planned for Judgment, Ecclesia connectivity]]>http://www.joystiq.com/2008/07/01/castlevania/http://www.joystiq.com/2008/07/01/castlevania/http://www.joystiq.com/2008/07/01/castlevania/#commentsFiled under:

With Konami currently developing two Castlevania titles, one for the Wii and the other for the Nintendo DS, it seemed obvious that the studio would add some sort of connectivity feature to the two games, especially considering that Shanoa, Castlevania: Order of Ecclesia's protagonist, will be a playable fighter in Castlevania Judgment.

Though Konami hasn't provided any specifics, the company has announced that connecting the two games, presumably through WiFi and not with a string, unlocks "bonus gameplay content." We don't know yet if that extra stuff will be limited to just the Wii, but we're hoping for some added DS perks!

What could that "bonus gameplay content" be? New items/costumes/areas? The original Castlevania games for the NES? A minigame for raising your own pocket Castlevania monsters?!

JoystiqBonus content planned for Judgment, Ecclesia connectivity originally appeared on Joystiq on Tue, 01 Jul 2008 20:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>castlevaniacastlevania-judgmentconnectivityigakonamiorder-of-ecclesiaplatformTue, 01 Jul 2008 20:00:00 EST<![CDATA[Wii Fanboy Poll: Castlevania coulda, woulda, shoulda?]]>http://www.joystiq.com/2008/07/01/wii-fanboy-poll-castlevania-coulda-woulda-shoulda/http://www.joystiq.com/2008/07/01/wii-fanboy-poll-castlevania-coulda-woulda-shoulda/http://www.joystiq.com/2008/07/01/wii-fanboy-poll-castlevania-coulda-woulda-shoulda/#commentsFiled under:

The official announcement of Castlevania Judgment has given us all kinds of mixed emotions. Change can be a good thing, but whatever happened to, "If it ain't broke, don't fix it?" We've pointed out before that only a minority of fighting games are actually good, as much as we love the genre. Then there's this whole 3D business that might cause some worry. On the other hand, though, we have promises of Wi-Fi battles, DS-Wii connectivity, and the neat idea of laying the smackdown with some of our favorite 'Vania characters.

What do you wish we were getting with Castlevania Wii? Something familiar, something new, or maybe just something new that's not a fighter? Cast your vote after the break.

Continue reading Wii Fanboy Poll: Castlevania coulda, woulda, shoulda?

JoystiqWii Fanboy Poll: Castlevania coulda, woulda, shoulda? originally appeared on Joystiq on Tue, 01 Jul 2008 19:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2d32castlevaniacastlevania-judgmentfighterigakoji-igarashikonamiplatformerTue, 01 Jul 2008 19:00:00 EST<![CDATA[Castlevania Judgment to feature Wii-DS connectivity]]>http://www.joystiq.com/2008/07/01/castlevania-judgment-to-feature-wii-ds-connectivity/http://www.joystiq.com/2008/07/01/castlevania-judgment-to-feature-wii-ds-connectivity/http://www.joystiq.com/2008/07/01/castlevania-judgment-to-feature-wii-ds-connectivity/#commentsFiled under: ,


Konami has finally lifted the coffin lid on Castlevania Judgment, the Wii-bound installment of the long-running vampire vanquishing venture. If you missed the Nintendo Power reveal, know that Judgment allows players to "slash, stab and whip their way across a variety of stages and environmental elements," and play as several characters from the franchise's illustrious history. Also, it's a 3D fighting game, "certain to thrill old and new fans of the franchise."

Of course, not every connection with real Castlevania games will be severed -- in fact, you can hook up the upcoming DS game, Castlevania: Order of Ecclesia, to "unlock bonus gameplay content." Castlevania Judgment will also support head-to-head (Belmont-to-Belmont?) play via Nintendo's online service, perfect for those times when you just want to lash out at internet strangers. Whips! They did it again.

JoystiqCastlevania Judgment to feature Wii-DS connectivity originally appeared on Joystiq on Tue, 01 Jul 2008 15:25:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>castlevaniacastlevania-judgmentigakoji-igarashikonamiWiiTue, 01 Jul 2008 15:25:00 EST<![CDATA[Konami confirms our worst fears: Castlevania Judgment for Wii]]>http://www.joystiq.com/2008/07/01/konami-confirms-our-worst-fears-castlevania-judgment-for-wii/http://www.joystiq.com/2008/07/01/konami-confirms-our-worst-fears-castlevania-judgment-for-wii/http://www.joystiq.com/2008/07/01/konami-confirms-our-worst-fears-castlevania-judgment-for-wii/#commentsFiled under:



Okay, maybe we're all doom and gloom about Konami's decision to take the Castlevania franchise into the fighting game genre, but we were fine with things just the way they were. We could play a billion Dawn of Sorrows and be content for the remainder of our days. Times change, though, and so do games.

Castlevania Judgment is a reality. But, beneath its graphics and long list of Castlevania alum that comprise the game's roster of playable characters, there are some things that just might surprise you. For one, the game is totally Wi-Fi compatible. You can take the game online for some head-to-head action. Also, the title will work with the upcoming DS title, Castlevania: Order of Ecclesia, to unlock "bonus gameplay content." And those motion-sensitive controls? Yeah, they were spot-on. You'll be attacking with gesture-based controls, utilizing both the Wiimote and nunchuk.

Castlevania Judgment will release this fall for the Wii.

[Via press release]

Any way you slice it, Konami bringing Castlevania to the Wii is big news. If you thirst for more, check out Born for Wii, in which Castlevania was the latest title to be featured. Konami also has some other Wii titles in the works, such as Lost in Blue: Shipwrecked! and Rock Revolution.

JoystiqKonami confirms our worst fears: Castlevania Judgment for Wii originally appeared on Joystiq on Tue, 01 Jul 2008 14:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>3dcastlevaniacastlevania-judgmentfighterfightingigakoji-igarashikonamiTue, 01 Jul 2008 14:45:00 EST<![CDATA[Seven minutes of uninterrupted Castlevideo]]>http://www.joystiq.com/2008/06/25/seven-minutes-of-uninterrupted-castlevideo/http://www.joystiq.com/2008/06/25/seven-minutes-of-uninterrupted-castlevideo/http://www.joystiq.com/2008/06/25/seven-minutes-of-uninterrupted-castlevideo/#commentsFiled under:


Konami is showing off Castlevania: Order of Ecclesia at the Interactive & Digital Entertainment Festival in Cannes, leading one Jeuxvideo.tv contributor to show off his ability to hold a camera steady on the DS screen while simultaneously playing. Or he brought a friend. The point is: hey, look!

The backgrounds look more layered and detailed than the last couple of games, and the enemy sprites appear to be a mix of old and new. The skeleton hasn't changed since at least Symphony of the Night, but that new floating shade (or witch, or whatever the girl in the dress is) is pretty amazing. Of course, we're more than willing to look past the reused sprites because there's a different world map! With non-castle locations!

This segment provides a better look at the Magnes glyph (which creates a powerful magnetic field, allowing Shanoa to pull herself up to certain metallic platforms, then slingshot herself offward) and its in-game tutorial. The glyph will act as a sort of high jump, to allow access to previously inaccessible areas of the castle.

[Via Ruliweb]

JoystiqSeven minutes of uninterrupted Castlevideo originally appeared on Joystiq on Wed, 25 Jun 2008 14:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>castlevaniaidefigakonamiorder-of-ecclesiaplatformWed, 25 Jun 2008 14:00:00 EST<![CDATA[Study: in-game advertiser says 82% of you don't mind in-game ads]]>http://www.joystiq.com/2008/06/18/study-in-game-advertiser-says-82-of-you-dont-mind-in-game-ads/http://www.joystiq.com/2008/06/18/study-in-game-advertiser-says-82-of-you-dont-mind-in-game-ads/http://www.joystiq.com/2008/06/18/study-in-game-advertiser-says-82-of-you-dont-mind-in-game-ads/#commentsFiled under:


The life of a Joystiq editor is frought with difficult - and often perilous - decisions. Take this example: do we choose to run a story about in-game advertising statistics (we imagine a large majority of you are already rolling your eyes, scrolling down to see if there's something a little stronger waiting for you below) or do we simply run a post about another tattoo of [insert popular video game character here]? In this case, we've chosen to share the statistics with you, and we want you to know why.

In-game advertiser IGA Worldwide contracted the survey-mavens at Nielsen to conduct the "Consumers' Experience with In-Game Content & Brand Impact of In-Game Advertising Study." The results of said study may shock you, but here goes: according to IGA's study, a whopping 82% of gamers "felt games were just as enjoyable with ads as without" and a no less impressive 61% "increase consumers' favorable opinions of products advertised in-game post-play." What's this all mean? Why, that in-game advertising works, despite some marketers fears to the contrary.

Regardless of the wall of statistics contained in the press release (really, go check it out), we all know the key to successful in-game advertising comes from using a gentle-touch. MLG ads littered throughout the $60 Rainbow Six Vegas 2? No thanks, really. Some pre-roll ads before your free game of Quake Live, brought to you by none other than IGA? That we can live with.

JoystiqStudy: in-game advertiser says 82% of you don't mind in-game ads originally appeared on Joystiq on Wed, 18 Jun 2008 02:02:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>advertisingIGANielsenWed, 18 Jun 2008 02:02:00 EST<![CDATA[Igarashi: 2D gaming goes from 'will never die!' to 'somewhat alive']]>http://www.joystiq.com/2008/06/17/igarashi-2d-gaming-goes-from-will-never-die-to-somewhat-ali/http://www.joystiq.com/2008/06/17/igarashi-2d-gaming-goes-from-will-never-die-to-somewhat-ali/http://www.joystiq.com/2008/06/17/igarashi-2d-gaming-goes-from-will-never-die-to-somewhat-ali/#commentsFiled under: , ,


Is 2D gaming headed for life support status? Last year Castlevania main man Koji Igarashi was vehement in his declaration that 2D games would never die. In fact, he felt so strongly about it that he had to use a PowerPoint slide to illustrate just how he felt about the issue. All the time and effort that went into making that graphic signifies a serious lust for all things 2D.

Well, a lot can change in a year. In a recent interview with Gamasutra, Iga said, "I'm glad that 2D is still somewhat alive. It's been fun." That almost sounds like a death knell. Say it ain't so, you whip-carrying developer! His argument last year was that it's much cheaper to develop 2D games when you don't have to render things in 3D, but that seems to be the equivalent of saying it's cheaper to ride a horse because it's not as expensive as a car. People want to go quite a bit faster than the horse will allow, and likewise with their games. Still, we're praying 2D gaming hasn't started to cough up blood just yet. Keep hope alive!

[Via DS Fanboy]

JoystiqIgarashi: 2D gaming goes from 'will never die!' to 'somewhat alive' originally appeared on Joystiq on Tue, 17 Jun 2008 23:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>2DCastlevaniaDSIgaKoji-IgarashiTue, 17 Jun 2008 23:30:00 EST<![CDATA[IGA: 2D still 'somewhat alive,' more Castlevania on the way]]>http://www.joystiq.com/2008/06/17/iga-2d-still-somewhat-alive-more-castlevania-on-the-way/http://www.joystiq.com/2008/06/17/iga-2d-still-somewhat-alive-more-castlevania-on-the-way/http://www.joystiq.com/2008/06/17/iga-2d-still-somewhat-alive-more-castlevania-on-the-way/#commentsFiled under:

Gamasutra spoke to Koji "IGA" Igarashi, the current steward of the Castlevania franchise, after the Konami Gamers Day announcement of Castlevania: Order of Ecclesia, about his status as one of the last 2D stalwarts. Last year he declared in a defiant PowerPoint slide that "2D games will never die!" This year? "I'm glad that 2D is still somewhat alive. It's been fun."

It looks like IGA might be branching out just a bit in the future -- still in 2D, but he hinted that he had something new on the way. Something ... maybe not on the DS. "This time, I announced a DS title, but I definitely want to grow the franchise. It's something I'm really focused on. You guys will probably be hearing something from me."

It sounds like whatever the project is, it'll still be the "Igavania" style we know, since according to IGA, the more linear Rondo of Blood PSP port was good, but "not something that I can jump up and down and enjoy like I do with the DS titles."

JoystiqIGA: 2D still 'somewhat alive,' more Castlevania on the way originally appeared on Joystiq on Tue, 17 Jun 2008 15:15:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>actioncastlevaniaigaigarashikonamiTue, 17 Jun 2008 15:15:00 EST<![CDATA[Sony announces dynamic in-game ad deal]]>http://www.joystiq.com/2008/06/04/sony-announces-dynamic-in-game-ad-deal/http://www.joystiq.com/2008/06/04/sony-announces-dynamic-in-game-ad-deal/http://www.joystiq.com/2008/06/04/sony-announces-dynamic-in-game-ad-deal/#commentsFiled under: ,


Love it or hate it, in-game ads are here to stay, and this morning both of Sony's North American and European arms drove that point home, announcing partnership with in-game advertising firm IGA Worldwide. The move follows some vocal trepidation from Sony CEO Sir Howard Stringer earlier this year concerning the viability of shilling real word products in video games, concerns obviously muffled beneath the sounds of counting money.

Even so, the announcement was not wholly unexpected, particularly given the PS3's newly opened advertising platform, which was announced last February and allows firms like IGA to sell dynamic ads in PS3 games. Through this deal, IGA notes that it plans to offer clients the eyeballs of "16-35 year old consumers with disposable income," though the question as to whether or not gamers are inclined to run out and spend their money on whatever billboards happen to be in the line of fire remains a topic for debate. The bigger question, as we see it, is to what level Sony chooses to embrace in-game ads, especially given that two years ago competitor Microsoft went so far as to purchase in-game ad firm Massive for its very own.

JoystiqSony announces dynamic in-game ad deal originally appeared on Joystiq on Wed, 04 Jun 2008 10:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>igain-game-adsin-game-advertisingPS3sonyWed, 04 Jun 2008 10:00:00 EST<![CDATA[IGA details Burnout in-game advertisers]]>http://www.joystiq.com/2008/01/29/iga-details-burnout-in-game-advertisers/http://www.joystiq.com/2008/01/29/iga-details-burnout-in-game-advertisers/http://www.joystiq.com/2008/01/29/iga-details-burnout-in-game-advertisers/#commentsFiled under: , , ,

In-game advertising company IGA Worldwide outlined today how it plans to provide advertising to Electronic Arts' Burnout Paradise. Advertisers cited include Burger King, CompUSA.com, Diesel, Gillette and Sling Media, among others.

The Gamasutra article notes that advertising will consist of static ads, "including billboards, retail stores, radio stations and vehicles into the game." If they want to be very sneaky and intrusive, might we suggest a mission where you try to flee from an army of masked Burger King fanatics? It may not sell Whoppers, but it's a scary enough thought to make us drive as fast as virtually possible.

JoystiqIGA details Burnout in-game advertisers originally appeared on Joystiq on Tue, 29 Jan 2008 14:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>adsadvertisingburnoutburnout-paradiseeaelectronic-artsigain-game-advertisingPS3Xbox-360Tue, 29 Jan 2008 14:30:00 EST<![CDATA[NBC Universal teams with IGA for in-game ad blitz]]>http://www.joystiq.com/2007/10/30/nbc-universal-teams-with-iga-for-in-game-ad-blitz/http://www.joystiq.com/2007/10/30/nbc-universal-teams-with-iga-for-in-game-ad-blitz/http://www.joystiq.com/2007/10/30/nbc-universal-teams-with-iga-for-in-game-ad-blitz/#commentsFiled under: ,

NBC Universal Digital Media has announced a deal with IGA Worldwide to jump into the realm of in-game advertising. According to the press release, NBCU DM's advertising and sales team can now "sell a portion of IGA's premium in-game advertising inventory, as well as create customized packages for marketing clients on the IGA network."

The NBC division already offers advertising packages over TV, web and mobile mediums. The deal is for other marketing clients, we don't think this indicates an increase in opportunities to shoot up a billboard of Chuck while playing Battlefield 2142. If anything, this indicates a major marketing firm's belief - and justly so, in our opinion - that in-game advertising is only going to expand in prominence and importance as time progresses.

JoystiqNBC Universal teams with IGA for in-game ad blitz originally appeared on Joystiq on Tue, 30 Oct 2007 21:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>igain-game-adsnbcTue, 30 Oct 2007 21:30:00 EST<![CDATA[Castlevania pre-orders escorted by 8-bit Belmont]]>http://www.joystiq.com/2007/10/09/castlevania-pre-orders-escorted-by-8-bit-belmont/http://www.joystiq.com/2007/10/09/castlevania-pre-orders-escorted-by-8-bit-belmont/http://www.joystiq.com/2007/10/09/castlevania-pre-orders-escorted-by-8-bit-belmont/#commentsFiled under: , ,

At least 4 times more powerful than your average, two-bit vampire slayer, the pixelated protagonist of early Castlevania adventures will accompany Gamestop and EB pre-orders of Castlevania: Dracula X Chronicles. An "8-bit Simon Belmont figure" not only makes the PSP's Rondo of Blood remake more desirable, but also illustrates how far the series has come, shifting from side-scrolling vampire killer to... prettier, side-scrolling vampire killer.

Oh well, if $30 doesn't net you any change on October 23rd, at least it grants you access to Dracula X Chronicles' bonus game, Castlevania: Symphony of the Night. Fang you very much, Konami.

[Via PSP Fanboy]

JoystiqCastlevania pre-orders escorted by 8-bit Belmont originally appeared on Joystiq on Tue, 09 Oct 2007 17:55:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>BelmontCastlevaniaDracula-X-ChroniclesIGAPSPTue, 09 Oct 2007 17:55:00 EST<![CDATA[Castlevania producer autograph signing in LA]]>http://www.joystiq.com/2007/09/10/castlevania-producer-autograph-signing-in-la/http://www.joystiq.com/2007/09/10/castlevania-producer-autograph-signing-in-la/http://www.joystiq.com/2007/09/10/castlevania-producer-autograph-signing-in-la/#commentsFiled under: ,


Castlevania fans in the Los Angeles area, grab your trusty whip and holy water and get them signed by Koji Igarashi! Not too sure how you sign holy water, but Igarashi can figure that out. Konami is sending the Dracula X Chronicles producer to the Universal CityWalk EB Games this Wednesday, September 12 at 6:00PM. Check out this poster for more details.

[via Kotaku]

JoystiqCastlevania producer autograph signing in LA originally appeared on Joystiq on Mon, 10 Sep 2007 14:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>castlevaniadraculaxigakojiigarashikonamiMon, 10 Sep 2007 14:30:00 EST<![CDATA[Dracula X Chronicles could be only Castlevania game on PSP]]>http://www.joystiq.com/2007/09/05/dracula-x-chronicles-could-be-only-castlevania-game-on-psp/http://www.joystiq.com/2007/09/05/dracula-x-chronicles-could-be-only-castlevania-game-on-psp/http://www.joystiq.com/2007/09/05/dracula-x-chronicles-could-be-only-castlevania-game-on-psp/#commentsFiled under:

In a revealing interview with Koji Igarashi, 1UP's Sam Kennedy found out that the upcoming Dracula X Chronicles may be the first and last Castlevania game to grace the PSP platform. Why? "When I first started on this project, everyone around me strongly suggested that PSP could be the best platform for Castlevania. But unfortunately, PSP's market has been shrinking as of late, so I will have to watch the sales of the game." Considering Konami's significant support of the PSP through its Metal Gear series, we hope that they'll see sufficient reason to continue developing for our favorite handheld.

The next game Igarashi will work on will be on the DS.

JoystiqDracula X Chronicles could be only Castlevania game on PSP originally appeared on Joystiq on Wed, 05 Sep 2007 21:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>castlevaniadraculaxigakojiigarashikonamiWed, 05 Sep 2007 21:00:00 EST<![CDATA[Nielsen tracking in-game ads for Sony]]>http://www.joystiq.com/2007/07/02/nielson-tracking-in-game-ads-for-sony/http://www.joystiq.com/2007/07/02/nielson-tracking-in-game-ads-for-sony/http://www.joystiq.com/2007/07/02/nielson-tracking-in-game-ads-for-sony/#commentsFiled under: ,

Sony Computer Entertainment America and The Nielsen Company want to track your stats. Specifically, the two companies have teamed up to "develop a measurement system for game network advertising that will help make game software a more competitive advertising platform," according to the press release.

SCEA will "share with Nielsen game network traffic and other data" from PS3 titles, PlayStation Network and the upcoming social MMO Home, at first only in North America -- details beyond that are sketchy, but Nielson calls the effort "fully-transparent" in the press release. The results will be used "to deliver the right ad to the right person at the right time" and to help advertisers figure out a CPM, or cost per impression, for in-game ads.

The initial results of the partnership are expected later this year. Expect more in-game ads you're less inclined to ignore and possibly the strange feeling that Big Brother is critiquing your gamer skills.

[Via PS3 Fanboy]

JoystiqNielsen tracking in-game ads for Sony originally appeared on Joystiq on Mon, 02 Jul 2007 16:15:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>igain game adsin game advertisingInGameAdsInGameAdvertisingnielsennielsonplaystation networkPlaystationNetworkps networkPS3psnPsNetworksceasonySony-Computer-Entertainment-AmericaMon, 02 Jul 2007 16:15:00 EST<![CDATA[Microsoft, MSN game devs to share in-game ad revenue]]>http://www.joystiq.com/2007/02/08/microsoft-msn-game-devs-to-share-in-game-ad-revenue/http://www.joystiq.com/2007/02/08/microsoft-msn-game-devs-to-share-in-game-ad-revenue/http://www.joystiq.com/2007/02/08/microsoft-msn-game-devs-to-share-in-game-ad-revenue/#commentsFiled under: , , ,

Developers for titles hosted by MSN Games can now expect to have an extra outlet of income, care of Microsoft. The House of Gates is promising to share portion of the revenue earned from in-game advertisement generated by a title to the respective game maker. The model is divided between two tiers:
  • Level I: developer will be given ten percent of the ad revenue, no obligations necessary
  • Level II: developer will earn 20 percent of the revenue, but their game must be submitted to the ESRB for a rating. The title must also provide a "deluxe experience" lasting at least 10 hours.
Of course, if a developer is willing to place advertisements within its title, then there's no reason to avoid an ESRB rating and not earn the extra ten percent -- we imagine "deluxe experience" is a subjective term, as we could theoretically make Text Twist and ten hour game.

There's an added bonus for Microsoft concerning this business model, in that the more ESRB-rated games it has, the easier it will be for Windows Vista to properly filter content in tune to the Parental Control settings. The only outlet currently mentioned is MSN Games, but how long until this business permeates through Xbox Live Marketplace?

JoystiqMicrosoft, MSN game devs to share in-game ad revenue originally appeared on Joystiq on Thu, 08 Feb 2007 13:45:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>adadvertisementigain-game advertisingIn-gameAdvertisingmicrosoftmsnmsn gamesMsnGamesPCvistawindowsXbox-360Thu, 08 Feb 2007 13:45:00 EST<![CDATA[Acclaim & IGA link up for six-game ad deal]]>http://www.joystiq.com/2007/01/04/acclaim-and-iga-link-up-for-six-game-ad-deal/http://www.joystiq.com/2007/01/04/acclaim-and-iga-link-up-for-six-game-ad-deal/http://www.joystiq.com/2007/01/04/acclaim-and-iga-link-up-for-six-game-ad-deal/#commentsFiled under: , , ,

2moons billboardAcclaim and in-game advertising firm IGA Worldwide have agreed to terms on a deal that will place advertisements in six of the publisher's MMOs. According to Acclaim CEO Howard Marks, the IGA partnership will allow the company to continue to offer its online games for free.

Under the terms, ads are set to appear in 2Moons, 9Dragons, DANCE, BOTS, and two additional titles yet to be announced.

See also: In-game ads put devs in control

JoystiqAcclaim & IGA link up for six-game ad deal originally appeared on Joystiq on Thu, 04 Jan 2007 12:55:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>2Moons9DragonsAcclaimAdBOTSDANCEIGAIn-game AdIn-game AdvertisingIn-gameAdIn-gameAdvertisingMMORPGThu, 04 Jan 2007 12:55:00 EST<![CDATA[In-game ads put devs in control]]>http://www.joystiq.com/2007/01/02/in-games-ads-put-devs-in-control/http://www.joystiq.com/2007/01/02/in-games-ads-put-devs-in-control/http://www.joystiq.com/2007/01/02/in-games-ads-put-devs-in-control/#commentsFiled under: , , ,

TrackManiaSpeaking with GamesIndustry.biz, IGA Europe vice president Ed Bartlett explained how in-game advertisements could benefit the interests of PC-based independent developers. Barlett pointed to Nadeo, which was able to release TrackMania Nations as freeware through the use of in-game ads, in turn boosting its player base (recording over 6 million downloads) and increasing ad revenue. This business model is unique because it eliminates the need for a publisher and means developers can retain the rights to their IPs.

Ironically, it's the indie developers that have been most resistant to in-game ads; whereas triple-A title publishers, while unable to offset theirs games' costs with ads, have been much more receptive to the practice.

JoystiqIn-game ads put devs in control originally appeared on Joystiq on Tue, 02 Jan 2007 19:25:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>AdAdvertisementIGAIn-game AdvertisingIn-gameAdvertisingIndieIndyIPMacNadeoPCTrackManiaTue, 02 Jan 2007 19:25:00 EST<![CDATA[Crack that Whip -- Castlevania coming to Wii?]]>http://www.joystiq.com/2006/09/08/crack-that-whip-castlevania-coming-to-wii/http://www.joystiq.com/2006/09/08/crack-that-whip-castlevania-coming-to-wii/http://www.joystiq.com/2006/09/08/crack-that-whip-castlevania-coming-to-wii/#commentsFiled under:

The Belmont family has been with us for quite some time now and fans are ready to see the series continue on next-gen systems. Who wouldn't want to crack a whip Wii style?

In an interview at Leipzig, Koji Igarashi (aka IGA) mentioned the possibilities of a Castlevania game coming out on the Wii stating that he has a few ideas for it. This news came as a relief considering that he had snubbed the idea at E3 saying that a person can't "whip" for long periods of time. Maybe not but we are willing to kill our arm muscles to find out.

[Thanks Andrew!]

JoystiqCrack that Whip -- Castlevania coming to Wii? originally appeared on Joystiq on Fri, 08 Sep 2006 16:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>castlevaniacastlevania wiiCastlevaniaWiiigaleipzignintendo wiiNintendoWiiFri, 08 Sep 2006 16:00:00 EST<![CDATA[Castlevania celebrates 20th year of vampire violence]]>http://www.joystiq.com/2006/08/03/castlevania-celebrates-20th-year-of-vampire-violence/http://www.joystiq.com/2006/08/03/castlevania-celebrates-20th-year-of-vampire-violence/http://www.joystiq.com/2006/08/03/castlevania-celebrates-20th-year-of-vampire-violence/#commentsFiled under: , , ,

Aside from usually being an absolute blast to play, the Castlevania games can have the strange effect of prompting one to engage in rather dubious debates regarding some of its more colorful traditions. Certainly, the startling presence of gold coins inside candles and chandeliers is a popular topic, as is the nebulous gender of whatever whip-wielding protagonist winds up exploring Dracula's anarchic abode. There's also the more obvious question as to whether or not Castlevania works in 3D, a question which once lured me into the following (and very real) conversation:

"Hey what did you think about Castlevania: Lament of Innocence? I thought it was a bit crap."
"Well, the level design was far too repetitive, but the atmosphere was really true to the series. As an action game, it works pretty well -- I must admit, it has an ace combat system."
"It has an Ace Combat system?"
"That's what I just said."
"Meaning you fly your Belmont around and shoot down vampires?"

Luckily (?), that particular version of Lament of Innocence never saw the light of day, though if it did, it would likely be mentioned in 1UP's great series retrospective. To celebrate Castlevania's 20th year of existence, the article delves into the pivotal points, the exacerbating enemies and the obscure oddities that litter Dracula's castle. It's well worth a read, especially if you enjoy masterfully written subtitles. Castlevania: Waltz of Discontentedness -- where are you?

JoystiqCastlevania celebrates 20th year of vampire violence originally appeared on Joystiq on Thu, 03 Aug 2006 18:20:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>BelmontCastlevaniaDraculaDSIGAKoji IgarashiKojiIgarashiPlatformerPS2WhipThu, 03 Aug 2006 18:20:00 EST