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Posts tagged it-only-does-everything

Kevin Butler comes out of 'retirement' for new PlayStation campaign, 'Long Live Play'

Four bleak days after Sony ad man Kevin Butler publicly resigned, Sony released a new video laying out its new ad campaign and reintroducing us to the VP of ... well, everything. "Long Live Play" is the new motto, replacing "It Only Does Everything" as the phrase we hear interwoven into press...

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Kevin Butler to star in PlayStation ads for rest of 2010

Kevin Butler, you need not worry: Your job as Sony's VP of First Person Shooter Relations is in no threat of ending. Neither is your job as Chief Weaponologist, VP of Epic Footage, VP of Big Action Moments and -- our favorite -- Family Activities Director. In an interview with IGN, SCEA senior vice...

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MAG dev calls Xbox Live 'more juvenile' than PSN

Zipper Interactive's Ben Jones has some fighting words against Xbox Live users. At a recent European press event for MAG, he told Gamerzines that "Xbox Live [is] the more juvenile of the two," blaming "the things that are being said over Xbox Live." Certainly, anyone that's played a match of Halo 3...

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SCEA ad campaign continues with Ratchet & Clank (with bonus montage!)

We do not tire of SCEA's new ad campaign for the PS3, "It Only Does Everything." SCEA is rolling out two more for TV use, one specifically for the upcoming Ratchet & Clank Future: A Crack in Time, and another that highlights a variety of PS3 games in an exciting montage featuring Uncharted 2,...

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Uncharted 2's cinematic properties parodied in PS3 commercial

It's really difficult for us to write clever observations about any installments in Sony's "It Only Does Everything" ad campaign. For instance, the recent commercial for Uncharted 2 (posted after the jump) is already really funny -- trying to get a few cheap lulz at its expense would be a Herculean...

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Latest PS3 ad promotes LittleBigPlanet and extramarital affairs

We have to admit: Sony has a real winner with its "It Only Does Everything" campaign. The latest addition to the series promotes the PS3 as a family machine by focusing on Blu-ray movie playback and LittleBigPlanet. Once again, "Kevin Butler" delivers some real laughs by being totally creepy -- just...

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North American PS3 Slim ad campaign 'Does Everything'

While definitely not as unsettling as the Japanese "Play Face" advertising campaign, or as costly as the £82 million European marketing push, the recently revealed PS3 Slim ad campaign for North America possesses something unique for the world of video game promotion -- actual humor....

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PlayStation Home gets animated t-shirts, Killzone space tomorrow

PlayStation Home denizens will be able to open up their PSN wallets and go on a shopping spree tomorrow. The PlayStation.Blog is promising over 100 items will be up for grabs, like animated t-shirts, glow sticks and a brand new Killzone "Visari Throne Room." The virtual apartment will come equipped...

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