Posts tagged kevin-butler 
Buy a PlayStation 3D Display at Best Buy, get a PS3 for $100
Like a horseman of the apocalypse, Sony's undeniable spokesperson Kevin Butler has stormed the holiday shopping battlefield, riding a sale horse. The ad above has the juicy details: At any Best Buy across the country, anyone who buys a PlayStation 3D Display -- the Sony-branded, $499 bundle ...
Kevin Butler honors 'Legit Btness' with festive dance
After kicking open the doors on PlayStation's "Hall of Play" last month, Sony's vice president of often hilarious video advertisements took to YouTube this week and honored Killzone 3 player "Legit_Btness." But not because "Legit" is a pro or anything, but because of his dutiful late game ...
Kevin Butler opens the Hall of Play on Facebook
If you were jealous of Michael and all his video game character fans in Sony's awesome "Long Live Play" ad, Sony's giving you a chance to get your own sliver of the gratitude pie. Just head over to Facebook and let Kevin Butler induct you into the Hall of Play. You'll not only get your own ...
Kevin Butler rides a horse into the Resistance 3 ad-campaign sunset
Kevin Butler is kicking off PlayStation's new Long Live Play campaign with a horse and a Move Sharp Shooter in one of two new tv spots for Resistance 3. After a brief affair with flooring, Butler is back -- check out Butler's ad above, and the Joseph Capelli-centric sob story below. ...
Kevin Butler comes out of 'retirement' for new PlayStation campaign, 'Long Live Play'
Four bleak days after Sony ad man Kevin Butler publicly resigned, Sony released a new video laying out its new ad campaign and reintroducing us to the VP of ... well, everything. "Long Live Play" is the new motto, replacing "It Only Does Everything" as the phrase we hear interwoven into press ...
Kevin Butler quits Sony via Twitter, Sony says to 'keep following his tweets'
Kevin Butler would be a wonderful Sony VP if he actually existed, and we would be upset to hear of his resignation if it were real. This makes us very emotionally confused about Sony's latest marketing ploy, which has @TheKevinButler tweeting that he's quit Sony to be president of the family ...
Kevin Butler becomes peripheral to Killzone 3 marketing
Armed with our Killzone 3 review, you should have no trouble entering, enjoying and escaping Kevin Butler's charismatic marketing aura. Well, you might pick up some office decorations while you're in there. ...
Kevin Butler account accidentally retweets PS3 exploit
Oh, Kevin Butler. You seemed so perfect -- exactly the kind of PR icon that Sony needed, always saying and doing exactly the right thing for the company's image. You were always so in the know, always on top of the public pulse. Until Tuesday night, that is, when the Kevin Butler account on Twitter ...
Activision Publishing CEO says perception of the company is different from reality
As co-CEO at ad company Deutsch LA, Eric Hirshberg was partially responsible for turning the PlayStation 3 from something that freaked us out into a platform for the VP of Awesome. Now, HIrshberg is able to comment on a similar turnaround at Activision. As the CEO of the publishing group, he says ...
Best Buy bundling PS3 with Bravia 3DTVs, and slashing prices
A Best Buy employee and Sony spokesperson Kevin Butler (both of which shall henceforth colloquially referred to as "Best Butler") recently appeared an a new PS3 ad announcing a pretty sound deal for you 3D-seekers out there. The retailer is currently offering a trio of bundles featuring Bravia ...
