Follow us on:

Posts tagged kevin-butler

Sony launches pro-button, anti-Kinect campaign with yaybuttons.com

Remember when motion-controlled games were simply for old people and children? (We kid!) However, Nintendo's marketing has rarely reached this level of aggression. Sony has launched a new website -- www.yaybuttons.com -- that plays hardball against Microsoft's button-free Kinect experience. By...

Continue Reading

Kevin Butler shows us the epic side of PlayStation Move

Sony, here's an idea: just let Kevin Butler control your entire company. Seriously, Sir Howard Stringer is a great guy and all, don't get us wrong -- we've been up plenty of nights bawling our eyes out while he cradled us in his big, burly arms, assuring us that the PS3 would in fact be okay -- but...

Continue Reading

New Zealand's TV3 apologizes to Sony with Marmite, Flight of the Conchords

The conflict between New Zealand's TV3 and Sony could have gone much differently than it did. Instead of suing TV3 into oblivion when it found out that the broadcaster had produced a commercial directly copying the PlayStation 3's "Montage" ad, Sony used the Kevin Butler persona to publicly absolve...

Continue Reading

Kevin Butler commercial cloned in New Zealand

Whether you call it an homage or a rip-off, an ad produced by New Zealand's TV3 bears a striking similarity to one of Sony's US PlayStation 3 ads starring faux executive Kevin Butler. As noted by Buttonmasher, the two commercials include nearly the same dialogue, setting, reaction shots and ......

Continue Reading

New Activision Publishing CEO is Kevin Butler's dad

Did you know that in addition to being the new CEO of Activision Publishing, Eric Hirshberg is also responsible for giving birth to fake Sony pitchman Kevin Butler? It's true, the towheaded adman sprung fully formed from Hirshberg's loins while he was still with marketing firm Deutsch LA. However,...

Continue Reading

Have you met Marcus 'PSP' Rivers?

He's kind of like Kevin Butler, but he's a lot younger and he's all about the PSP. His name is Marcus, Marcus 'PSP' Rivers (we're not confident that's his Christian name) and he's the face of a new ad campaign that Sony's running to promote the PSP and PSP Go: "Step Your Game Up." We saw a glimpse...

Continue Reading

Worlds collide in LittleBigPlanet's 'Kevin Butler Ware' micro-games

It's been a while since we last posted about a LittleBigPlanet creation that really knocked our socks off, but maybe that's because we were simply waiting for that super special level. You know, a platforming masterpiece that combines Sony spokesperson extraordinaire Kevin Butler with the...

Continue Reading

Kevin Butler hypes ModNation Racers, gets schooled by Tretton

The latest video from Sony's fictional Vice President of a whole bunch of things has everything you could ever ask for: Tons of Kevin Butler bon mots, some clips of gameplay footage from ModNation Racers, and an appearance by real-life Sony president and CEO Jack Tretton. Unless, of course -- what...

Continue Reading

Kevin Butler gets his mustache on for ModNation Racers

It's official: Kevin Butler is the worst-case scenario for advertisements. Not only do we enjoy the pseudo-spokesman's pitches for Sony products, not only are we completely swayed by his visage, but now we actually care more about the ads than the products they're trying to sell us. Take this ad for...

Continue Reading

Sony: PS3 'purchase intent' nearly doubled since Kevin Butler campaign

Like all responsible journalists worth their salt, we're inherently distrustful of advertising and the incredible power it wields over us -- err, rather consumers. But we feel like you deserve to know that there's a special place in our coldly detached hearts for pretend PS3 pitchman Kevin Butler....

Continue Reading


Featured Stories

Image

10 Years, 10 Great Games: Anthony's picks

Posted on Jul 10th 2014 7:00PM

Image

10 Years, 10 Great Games: Sam's picks

Posted on Jul 10th 2014 2:30PM

Image

10 Years, 10 Great Games: Thomas' picks

Posted on Jul 10th 2014 12:15PM

Engadget

Engadget

TUAW

TUAW

Massively

Massively

WoW

WoW