Joystiq http://www.joystiq.com Joystiq http://www.blogsmithmedia.com/http://www.joystiq.com/media/feedlogo.gif Joystiq http://www.joystiq.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Sony and Kevin Butler actor settle lawsuit over Bridgestone ads]]>http://www.joystiq.com/2013/01/17/sony-and-kevin-butler-actor-settle-lawsuit-over-bridgestone-ads/http://www.joystiq.com/2013/01/17/sony-and-kevin-butler-actor-settle-lawsuit-over-bridgestone-ads/http://www.joystiq.com/2013/01/17/sony-and-kevin-butler-actor-settle-lawsuit-over-bridgestone-ads/#comments Sony and Jerry Lambert, the actor who plays Sony's eccentric Kevin Butler spokesman, settled their lawsuit. Lambert admitted his appearance in a Bridgestone commercial playing a Wii may have confused some consumers, thinking the Kevin Butler character endorsed both Nintendo and Sony.

Sony sued Lambert in October based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. Bridgestone denied that the Kevin Butler character appeared in any of its commercials, but removed Lambert from its ads.

As part of the settlement, Lambert agreed to not appear in any advertisements that feature or mention "any other video game or computer entertainment system or video game company" for two years. For two years after that, Lambert must notify Sony if he wants to appear in gaming ads so Sony can assess whether his intended performance will infringe on the Kevin Butler character.

Though Lambert and Sony settled, Sony and Bridgestone's lawsuit remains ongoing in the US District Court for the Northern District of California.

JoystiqSony and Kevin Butler actor settle lawsuit over Bridgestone ads originally appeared on Joystiq on Thu, 17 Jan 2013 12:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>jerry-lambertkevin-butlerlawsuitmovenintendoplaystationplaystation-vitaps3pspsonyvitawiiwii-uThu, 17 Jan 2013 12:30:00 EST<![CDATA[Bridgestone responds to Sony: Kevin Butler wasn't in our commercial]]>http://www.joystiq.com/2012/10/09/bridgestone-respond-to-sony-kevin-butler-wasnt-in-our-commerci/http://www.joystiq.com/2012/10/09/bridgestone-respond-to-sony-kevin-butler-wasnt-in-our-commerci/http://www.joystiq.com/2012/10/09/bridgestone-respond-to-sony-kevin-butler-wasnt-in-our-commerci/#comments Bridgestone respond to Sony Kevin Butler wasn't in our adBridgestone is responding to Sony's lawsuit by denying the Kevin Butler character appeared in one of its recent commercials. Following Sony's allegations over Butler actor Jerry Lambert's appearance in a Bridgestone commercial, the tire manufacturer made a statement via The Hollywood Reporter declaring its intention to fight the lawsuit. As far as Bridgestone is concerned, Lambert appeared in its commercial but wasn't starring as Kevin Butler in any way whatsoever.

"Mr. Lambert is one of the actors who appeared in the commercial as a Bridgestone engineer," reads the statement, "Bridgestone denies that 'Kevin Butler' appears in the Bridgestone commercial discussed herein and thus denies that he speaks or does anything whatsoever in the commercial."

It emerged last month Lambert appeared in a commercial as part of Bridgestone's "Game On" campaign, featuring him playing a Wii and acting in a similar exuberant manner to his PlayStation persona of Kevin Butler. Sony believes Bridgestone and Lambert's advertising agency Wildcat Creek are guilty of violating the Lanham Act, misappropriation, breach of contract, and intentional interference with a contractual relationship. Sony filed the lawsuit on September 11, and Bridgstone has since removed Lambert from its most recent ads. Sony has until October 12 to withdraw the lawsuit, otherwise it proceeds.

JoystiqBridgestone responds to Sony: Kevin Butler wasn't in our commercial originally appeared on Joystiq on Tue, 09 Oct 2012 12:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>bridgestonegame-onkevin-butlerlawsuitnintendoplaystationps3sonyvitawiiTue, 09 Oct 2012 12:30:00 EST<![CDATA[Sony, Kevin Butler actor in lawsuit over breach of contract]]>http://www.joystiq.com/2012/10/07/sony-kevin-butler-actor-in-lawsuit-over-breach-of-contract/http://www.joystiq.com/2012/10/07/sony-kevin-butler-actor-in-lawsuit-over-breach-of-contract/http://www.joystiq.com/2012/10/07/sony-kevin-butler-actor-in-lawsuit-over-breach-of-contract/#comments Sony sues Kevin Butler actorSony filed a lawsuit implicating Jerry Lambert, the actor who plays Kevin Butler, Sony's high-energy, aggressive spokesman and fake VP of whatever happens to be relevant. Sony's claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship, senior director of corporate communications Dan Race writes in a statement to VentureBeat.

Early in September, images and video of Lambert in Bridgestone Tires' "Game On" promotion gained traction online, wherein Lambert is playing a Wii and over-acting in a style similar to his Kevin Butler character. Lambert appeared in Bridgestone commercials as early as February. On September 11, Sony filed a lawsuit against Bridgestone Tires and Wildcat Creek, an advertising agency for which Lambert is actually president.

Since the filing, Lambert has been removed from the most recent Bridgestone ads. The Game On promotion ended on September 30.

"We invested significant resources in bringing the Kevin Butler character to life and he's become an iconic personality directly associated with PlayStation products over the years," Sony's statement says. "Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony's intellectual property, creates confusion in the market, and causes damage to Sony."

Lambert and Sony reached an agreement on September 26, and Sony has until October 12 to officially withdraw the suit or announce it will continue forward. NeoGAF member Takao has a detailed breakdown of the entire lawsuit.

Below find a few of Lambert's most memorable Sony advertisements.

Continue reading Sony, Kevin Butler actor in lawsuit over breach of contract

JoystiqSony, Kevin Butler actor in lawsuit over breach of contract originally appeared on Joystiq on Sun, 07 Oct 2012 18:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>bridgestonebridgestone-tiresgame-onjerry-lambertkevin-butlerlawsuitmovenintendoplaystationps3SONYsuingwiiSun, 07 Oct 2012 18:00:00 EST<![CDATA[IMDB: Kevin Butler, Cole McGrath, Drake, Snake voice actors in Playstation All-Stars cast]]>http://www.joystiq.com/2012/05/18/kevin-butler-cole-mcgrath-drake-snake-voice-actors-in-playsta/http://www.joystiq.com/2012/05/18/kevin-butler-cole-mcgrath-drake-snake-voice-actors-in-playsta/http://www.joystiq.com/2012/05/18/kevin-butler-cole-mcgrath-drake-snake-voice-actors-in-playsta/#comments The IMDB page for PlayStation All-Stars: Battle Royale reveals some more all-stars appearing in the game as some form or another. Listed in the voice cast are Nolan North as Uncharted's Nathan Drake, David Hayter as Snake, Eric Ladin as Infamous's Cole McGrath, and ... Jerry Lambert as fictional executive Kevin Butler.

It's tempting to imagine Kevin Butler's in-game stint as the VP of Special Attacks, but these characters aren't necessarily playable. The game is full of cameos, like Captain Quark in the background of a Ratchet & Clank level. We're asking Sony to clarify this information. Kevin Butler would tell us, if he existed.

Update: For its part, Sony said it didn't set up the IMDB page. And since IMDB listings can be edited by users, it's entirely possible it was fabricated by a dreamy-eyed fan hoping to will this into existence.

JoystiqIMDB: Kevin Butler, Cole McGrath, Drake, Snake voice actors in Playstation All-Stars cast originally appeared on Joystiq on Fri, 18 May 2012 11:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>cole-mcgrathdavid-hayterimdbinfamouskevin-butlernathan-drakenolan-northplaystationplaystation-all-stars-battle-royaleps3solid-snakeFri, 18 May 2012 11:30:00 EST<![CDATA[Kevin Butler is DLC in LittleBigPlanet Karting]]>http://www.joystiq.com/2012/04/18/kevin-butler-is-dlc-in-littlebigplanet-karting/http://www.joystiq.com/2012/04/18/kevin-butler-is-dlc-in-littlebigplanet-karting/http://www.joystiq.com/2012/04/18/kevin-butler-is-dlc-in-littlebigplanet-karting/#comments ImageAt least a few pre-orders of LittleBigPlanet Karting will include a free DLC pack featuring Kevin Butler, the fictional VP from Sony's promotional campaigns. The pre-order deal is live through Amazon and GameStop and it includes the Kevin Butler Sackboy costume and executive golf cart.

Next step for Sony advertising: The VP: Kevin Butler, King of Shadowfighting: The Game: The Marketing Campaign.

JoystiqKevin Butler is DLC in LittleBigPlanet Karting originally appeared on Joystiq on Wed, 18 Apr 2012 18:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>kevin-butlerlittlebigplanet-kartingmarketingplaystationps3SONYVPWed, 18 Apr 2012 18:00:00 EST<![CDATA[Buy a PlayStation 3D Display at Best Buy, get a PS3 for $100]]>http://www.joystiq.com/2011/11/30/buy-a-playstation-3d-display-at-best-buy-get-a-ps3-for-100/http://www.joystiq.com/2011/11/30/buy-a-playstation-3d-display-at-best-buy-get-a-ps3-for-100/http://www.joystiq.com/2011/11/30/buy-a-playstation-3d-display-at-best-buy-get-a-ps3-for-100/#comments
Like a horseman of the apocalypse, Sony's undeniable spokesperson Kevin Butler has stormed the holiday shopping battlefield, riding a sale horse. The ad above has the juicy details: At any Best Buy across the country, anyone who buys a PlayStation 3D Display -- the Sony-branded, $499 bundle that comes with MotorStorm Apocalypse -- can attach a 160GB PS3 to their purchase for just $100.

Think of it this way: For the original launch price of the PS3, you can buy the console, a game and a television which shoots pictures directly into your brain. The times, friends; they are a-changin'.

JoystiqBuy a PlayStation 3D Display at Best Buy, get a PS3 for $100 originally appeared on Joystiq on Wed, 30 Nov 2011 14:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>3dbest-buykevin-butlermotorstorm-apocalypseplaystationplaystation-3d-displayps3Wed, 30 Nov 2011 14:30:00 EST<![CDATA[Kevin Butler honors 'Legit Btness' with festive dance]]>http://www.joystiq.com/2011/11/07/kevin-butler-honors-legit-btness-with-festive-dance/http://www.joystiq.com/2011/11/07/kevin-butler-honors-legit-btness-with-festive-dance/http://www.joystiq.com/2011/11/07/kevin-butler-honors-legit-btness-with-festive-dance/#comments
After kicking open the doors on PlayStation's "Hall of Play" last month, Sony's vice president of often hilarious video advertisements took to YouTube this week and honored Killzone 3 player "Legit_Btness." But not because "Legit" is a pro or anything, but because of his dutiful late game Helghast stabbing. Bravo!

JoystiqKevin Butler honors 'Legit Btness' with festive dance originally appeared on Joystiq on Mon, 07 Nov 2011 12:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisementadvertisinghall-of-playkevin-butlerKillzone-3playstationplaystation-vitaps3pspsonyvitaMon, 07 Nov 2011 12:45:00 EST<![CDATA[Kevin Butler opens the Hall of Play on Facebook]]>http://www.joystiq.com/2011/10/28/kevin-butler-opens-the-hall-of-play-on-facebook/http://www.joystiq.com/2011/10/28/kevin-butler-opens-the-hall-of-play-on-facebook/http://www.joystiq.com/2011/10/28/kevin-butler-opens-the-hall-of-play-on-facebook/#comments If you were jealous of Michael and all his video game character fans in Sony's awesome "Long Live Play" ad, Sony's giving you a chance to get your own sliver of the gratitude pie. Just head over to Facebook and let Kevin Butler induct you into the Hall of Play.

You'll not only get your own "Michael" ad, you'll get to hang out with KB in a sport coat, and if that's not worth a few clicks and minutes of your time, we don't know what is. (Also, he claims he'll be giving out macaroons.)

JoystiqKevin Butler opens the Hall of Play on Facebook originally appeared on Joystiq on Fri, 28 Oct 2011 09:25:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>facebookhall-of-playkevin-butlerplaystationps3sonyFri, 28 Oct 2011 09:25:00 EST<![CDATA[Kevin Butler rides a horse into the Resistance 3 ad-campaign sunset]]>http://www.joystiq.com/2011/09/02/kevin-butler-rides-a-horse-into-the-resistance-3-ad-campaign-sun/http://www.joystiq.com/2011/09/02/kevin-butler-rides-a-horse-into-the-resistance-3-ad-campaign-sun/http://www.joystiq.com/2011/09/02/kevin-butler-rides-a-horse-into-the-resistance-3-ad-campaign-sun/#comments

Kevin Butler is kicking off PlayStation's new Long Live Play campaign with a horse and a Move Sharp Shooter in one of two new tv spots for Resistance 3. After a brief affair with flooring, Butler is back -- check out Butler's ad above, and the Joseph Capelli-centric sob story below.

Continue reading Kevin Butler rides a horse into the Resistance 3 ad-campaign sunset

JoystiqKevin Butler rides a horse into the Resistance 3 ad-campaign sunset originally appeared on Joystiq on Fri, 02 Sep 2011 18:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>insomniacjoseph-capellikevin-butlerlong-live-playplaystationps3Resistance-3Fri, 02 Sep 2011 18:30:00 EST<![CDATA[Kevin Butler comes out of 'retirement' for new PlayStation campaign, 'Long Live Play']]>http://www.joystiq.com/2011/08/30/kevin-butler-comes-out-of-retirement-for-new-playstation-campa/http://www.joystiq.com/2011/08/30/kevin-butler-comes-out-of-retirement-for-new-playstation-campa/http://www.joystiq.com/2011/08/30/kevin-butler-comes-out-of-retirement-for-new-playstation-campa/#comments
Four bleak days after Sony ad man Kevin Butler publicly resigned, Sony released a new video laying out its new ad campaign and reintroducing us to the VP of ... well, everything. "Long Live Play" is the new motto, replacing "It Only Does Everything" as the phrase we hear interwoven into press conference speeches and sizzle reels for the next year or so.

Always the showman, Butler kicks off the motto with a bang, as you'll see in the video above. On a personal note, allow us to welcome Mr. Butler back, who's always been the VP of our hearts.

JoystiqKevin Butler comes out of 'retirement' for new PlayStation campaign, 'Long Live Play' originally appeared on Joystiq on Tue, 30 Aug 2011 12:55:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>ad-campaignit-only-does-everythingjack-trettonkevin-butlerlong-live-playmarketingmottoplaystationps3pspsceasonysony-computer-entertainment-americaTue, 30 Aug 2011 12:55:00 EST<![CDATA[Kevin Butler quits Sony via Twitter, Sony says to 'keep following his tweets']]>http://www.joystiq.com/2011/08/26/kevin-butler-quits-sony-via-twitter-sony-says-to-keep-followin/http://www.joystiq.com/2011/08/26/kevin-butler-quits-sony-via-twitter-sony-says-to-keep-followin/http://www.joystiq.com/2011/08/26/kevin-butler-quits-sony-via-twitter-sony-says-to-keep-followin/#comments Kevin Butler would be a wonderful Sony VP if he actually existed, and we would be upset to hear of his resignation if it were real. This makes us very emotionally confused about Sony's latest marketing ploy, which has @TheKevinButler tweeting that he's quit Sony to be president of the family flooring business. How do we react when a fake person fake-quits his fake position at a real company? We're not sure, but so far we've been eating a lot of chocolate and manically watching Desperate Housewives.

@TheKevinButler posted two tweets today about the job switch and his profile now reads, "President, Economy Flooring. I'm a man of the people and the people need help. Carpets worn? Hardwoods warped? Linoleum non-linear? Rest Easy, KB's here to help." As legit as this may seem, Sony has hinted at a Twitter-tease, telling Industry Gamers to "stay tuned. We'll have more info on KB's new upstart career shortly. In the meantime, keep following his tweets."

JoystiqKevin Butler quits Sony via Twitter, Sony says to 'keep following his tweets' originally appeared on Joystiq on Fri, 26 Aug 2011 18:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>flooring-companykevin-butlerplaystationps3pspsonytwitterVPFri, 26 Aug 2011 18:30:00 EST<![CDATA[Kevin Butler becomes peripheral to Killzone 3 marketing]]>http://www.joystiq.com/2011/02/18/kevin-butler-becomes-peripheral-to-killzone-3-marketing/http://www.joystiq.com/2011/02/18/kevin-butler-becomes-peripheral-to-killzone-3-marketing/http://www.joystiq.com/2011/02/18/kevin-butler-becomes-peripheral-to-killzone-3-marketing/#comments Armed with our Killzone 3 review, you should have no trouble entering, enjoying and escaping Kevin Butler's charismatic marketing aura. Well, you might pick up some office decorations while you're in there.

Continue reading Kevin Butler becomes peripheral to Killzone 3 marketing

JoystiqKevin Butler becomes peripheral to Killzone 3 marketing originally appeared on Joystiq on Fri, 18 Feb 2011 15:19:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>3dfpsguerrilla-gameskevin-butlerKillzone-3playstationplaystation-moveps3Fri, 18 Feb 2011 15:19:00 EST<![CDATA[Kevin Butler account accidentally retweets PS3 exploit]]>http://www.joystiq.com/2011/02/10/kevin-butler-account-accidentally-retweets-ps3-exploit/http://www.joystiq.com/2011/02/10/kevin-butler-account-accidentally-retweets-ps3-exploit/http://www.joystiq.com/2011/02/10/kevin-butler-account-accidentally-retweets-ps3-exploit/#comments Oh, Kevin Butler. You seemed so perfect -- exactly the kind of PR icon that Sony needed, always saying and doing exactly the right thing for the company's image. You were always so in the know, always on top of the public pulse. Until Tuesday night, that is, when the Kevin Butler account on Twitter replied to what it thought was a random series of letters and numbers with a Battleship joke. Unfortunately, that code turned out to be the key once used to hack the PS3 through a USB dongle. In essence, the great KB helped to spread exactly the sort of information his company's been fighting to keep secret in court.

Of course, the tweet was quickly deleted. It wasn't that severe a leak anyway, since Sony's already fixed the exploit that it used and that key isn't the one being contested in the ongoing lawsuit. The real damage here is to KB's reputation. After deleting the tweet, whichever PR person runs the account quickly dived into a relatively harmless attempt to start a "#gamingis" trend. What, no snarky comeback or humorous braggadocio, KB? And here we thought he was the Vice President of Knowing What's Up.

JoystiqKevin Butler account accidentally retweets PS3 exploit originally appeared on Joystiq on Thu, 10 Feb 2011 03:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>hackskevin-butlerplaystationplaystation-3prps3sonytwitterThu, 10 Feb 2011 03:00:00 EST<![CDATA[Activision Publishing CEO says perception of the company is different from reality]]>http://www.joystiq.com/2010/12/16/activision-publishing-ceo-says-perception-of-the-company-is-diff/http://www.joystiq.com/2010/12/16/activision-publishing-ceo-says-perception-of-the-company-is-diff/http://www.joystiq.com/2010/12/16/activision-publishing-ceo-says-perception-of-the-company-is-diff/#comments As co-CEO at ad company Deutsch LA, Eric Hirshberg was partially responsible for turning the PlayStation 3 from something that freaked us out into a platform for the VP of Awesome. Now, HIrshberg is able to comment on a similar turnaround at Activision. As the CEO of the publishing group, he says that "some of Activision's reputational challenges are not based in the reality of the company that I've experienced here so far. ... What I can tell you is since I've been here there's not a day or an hour that goes by without a conversation or focus on creative excellence in delivering great gaming experiences to our fans. That's what this place is focused on and about."

Yes, Activision may have put a "for sale" sign on UK racing studio Bizarre, laid off staff at Neversoft and Radical Entertainment and elsewhere, and weakened studio after studio, but Hirshberg says all the cuts are indicative of just how tough this business can be. And even in a tough business, says Hirshberg, "we do everything we can to make the relationships with our developers work, and to find a commercially viable use of their talents, and it's only when we've exhausted every other opportunity that [shutdowns and layoffs] happen."

The video game industry, he says, is "a high stakes game when everyone's trying to get into that upper echelon of performance and there's no middle class," which means, presumably, that Activision has to be judicious when choosing who gets to keep working. That may be true, but Hirshberg's going to need more than that if he wants to turn Bobby Kotick into PlayStation's KB.

JoystiqActivision Publishing CEO says perception of the company is different from reality originally appeared on Joystiq on Thu, 16 Dec 2010 20:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>activisionactivision-publishingbizarre-creationsceodeutsch-laeric-hirshbergkevin-butlerneversoftplaystationraven-softwareThu, 16 Dec 2010 20:00:00 EST<![CDATA[Best Buy bundling PS3 with Bravia 3DTVs, and slashing prices]]>http://www.joystiq.com/2010/11/30/best-buy-bundling-ps3-with-bravia-3dtvs-and-slashing-prices/http://www.joystiq.com/2010/11/30/best-buy-bundling-ps3-with-bravia-3dtvs-and-slashing-prices/http://www.joystiq.com/2010/11/30/best-buy-bundling-ps3-with-bravia-3dtvs-and-slashing-prices/#comments A Best Buy employee and Sony spokesperson Kevin Butler (both of which shall henceforth colloquially referred to as "Best Butler") recently appeared an a new PS3 ad announcing a pretty sound deal for you 3D-seekers out there. The retailer is currently offering a trio of bundles featuring Bravia HDTVs and 160GB PlayStation 3s, equipped with Gran Turismo 5 and Grown Ups on Blu-ray. Two of these bundles feature televisions that are 3D-ready, while all of the bundles knock over $1,100 off the combined prices of the products therein. That's not bad for a retailer that isn't, you know, Amazon.

Click past the jump to see what the three bundles offer, and to see the ever-giggle-inducing Best Butler shill his employer's wares.

Continue reading Best Buy bundling PS3 with Bravia 3DTVs, and slashing prices

JoystiqBest Buy bundling PS3 with Bravia 3DTVs, and slashing prices originally appeared on Joystiq on Tue, 30 Nov 2010 19:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>3D3dTvbest-buybraviabundlekevin-butlerplaystationps3televisionTue, 30 Nov 2010 19:30:00 EST<![CDATA[Kevin Butler will sell PS3s to your fake TV family]]>http://www.joystiq.com/2010/11/19/kevin-butler-will-sell-ps3s-to-your-fake-tv-family/http://www.joystiq.com/2010/11/19/kevin-butler-will-sell-ps3s-to-your-fake-tv-family/http://www.joystiq.com/2010/11/19/kevin-butler-will-sell-ps3s-to-your-fake-tv-family/#commentsFor the holidays, Sony is unleashing a previously unimaginable amount of Kevin Butler on an unsuspecting American public. Following yesterday's Gran Turismo 5 ad, Sony unveiled two additional commercials today starring the ersatz executive. Both ads push the PS3's appeal for the "whole family" (meaning not just you): one highlighting its utility as a Blu-Ray player, and the other depicting PSN's ability to make the device a Facebooking, Netflixing multimedia set-top box.

Despite the mainstream message, both ads also have some value to the PS3 "core gamer" -- because they're pretty funny, if just a touch (or sniff) creepy. See them after the break.

Continue reading Kevin Butler will sell PS3s to your fake TV family

JoystiqKevin Butler will sell PS3s to your fake TV family originally appeared on Joystiq on Fri, 19 Nov 2010 16:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingcommercialkevin-butlerplaystationps3Fri, 19 Nov 2010 16:30:00 EST<![CDATA[Kevin Butler steals cars, our hearts in Gran Turismo 5 commercial]]>http://www.joystiq.com/2010/11/19/kevin-butler-steals-cars-our-hearts-in-gran-turismo-5-commercia/http://www.joystiq.com/2010/11/19/kevin-butler-steals-cars-our-hearts-in-gran-turismo-5-commercia/http://www.joystiq.com/2010/11/19/kevin-butler-steals-cars-our-hearts-in-gran-turismo-5-commercia/#comments Finally, the reason for Gran Turismo 5's hundred-year delay has been revealed -- and we'd just assumed it was due to the obstinate perfectionism of Kazunori Yamauchi. As it turns out, it was actually due to the obstinate perfectionism of Kevin Butler, as revealed in the commercial below.

Continue reading Kevin Butler steals cars, our hearts in Gran Turismo 5 commercial

JoystiqKevin Butler steals cars, our hearts in Gran Turismo 5 commercial originally appeared on Joystiq on Fri, 19 Nov 2010 00:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>Gran-Turismo-5kevin-butlerplaystationpolyphony-digitalps3Sony-Computer-EntertainmentFri, 19 Nov 2010 00:00:00 EST<![CDATA[Take a swing at this new Kevin Butler commercial]]>http://www.joystiq.com/2010/10/13/take-a-swing-at-this-new-kevin-butler-commercial/http://www.joystiq.com/2010/10/13/take-a-swing-at-this-new-kevin-butler-commercial/http://www.joystiq.com/2010/10/13/take-a-swing-at-this-new-kevin-butler-commercial/#comments "She's a bad mamma jamma" could take on a whole new meaning for the cast of the latest Kevin Butler PlayStation Move advertisement. Woods' game looks like it might lead this household to domestic violence! How many homes must you divide, Tiger? Answer us! How many?

Continue reading Take a swing at this new Kevin Butler commercial

JoystiqTake a swing at this new Kevin Butler commercial originally appeared on Joystiq on Wed, 13 Oct 2010 15:40:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisementkevin-butlerplaystationplaystation-moveps3Tiger-Woods-PGA-Tour-11Wed, 13 Oct 2010 15:40:00 EST<![CDATA[Watch your back, puppies: Kevin Butler talks up EyePet]]>http://www.joystiq.com/2010/09/17/watch-your-back-puppies-kevin-butler-talks-up-eyepet/http://www.joystiq.com/2010/09/17/watch-your-back-puppies-kevin-butler-talks-up-eyepet/http://www.joystiq.com/2010/09/17/watch-your-back-puppies-kevin-butler-talks-up-eyepet/#comments Sony faux-spokesman Kevin Butler's no stranger to talking smack about competitors -- though, for the life of us, we never expected him to turn his scornful eye upon infant dogs. Check out the US commercial for EyePet after the jump as we await a rebuttal from the dog people of the world.

Continue reading Watch your back, puppies: Kevin Butler talks up EyePet

JoystiqWatch your back, puppies: Kevin Butler talks up EyePet originally appeared on Joystiq on Fri, 17 Sep 2010 02:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adcommercialeyepetkevin-butlerplaystationplaystation-moveps3scee-london-studioSony-Computer-EntertainmentFri, 17 Sep 2010 02:00:00 EST<![CDATA[Sony: Kevin Butler isn't real, can't give interviews]]>http://www.joystiq.com/2010/09/15/sony-kevin-butler-isnt-real-cant-give-interviews/http://www.joystiq.com/2010/09/15/sony-kevin-butler-isnt-real-cant-give-interviews/http://www.joystiq.com/2010/09/15/sony-kevin-butler-isnt-real-cant-give-interviews/#commentsFiled under: , ,

Sadly, Sony pitchman Kevin Butler is not a real person, but SCEA VP Peter Dille says word may not have gotten around. "We've gotten contact from media people that aren't aware that he's a character, asking for an interview!" he told Industry Gamers ... Well, you can't blame us for trying, can you?

JoystiqSony: Kevin Butler isn't real, can't give interviews originally appeared on Joystiq on Wed, 15 Sep 2010 23:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adsadvertisingkevin-butlerpeter-dilleplaystationps3sonyWed, 15 Sep 2010 23:30:00 EST<![CDATA[Sony launches pro-button, anti-Kinect campaign with yaybuttons.com]]>http://www.joystiq.com/2010/09/10/sony-launches-pro-button-anti-kinect-campaign-with-yaybuttons-c/http://www.joystiq.com/2010/09/10/sony-launches-pro-button-anti-kinect-campaign-with-yaybuttons-c/http://www.joystiq.com/2010/09/10/sony-launches-pro-button-anti-kinect-campaign-with-yaybuttons-c/#commentsFiled under: , ,

Remember when motion-controlled games were simply for old people and children? (We kid!) However, Nintendo's marketing has rarely reached this level of aggression. Sony has launched a new website -- www.yaybuttons.com -- that plays hardball against Microsoft's button-free Kinect experience. By clicking any of the buttons on the virtual PlayStation Move controller, you'll be able to read through a rant from fictional PlayStation VP Kevin Butler:
"It turns out that buttons are pretty important. Not like "save the whales" important. More like 'not play games that suck' important. Cuz they help you ... control stuff. Controller. Control. Kinda makes sense. Some people don't think you need buttons. WHAT?! Craziness. Could you imagine gaming without buttons? Where would the control come from?"
While there's some reason for concern, this kind of marketing can be interpreted not as playful, but a return to the "arrogant" attitude Sony has been notorious for. Considering Microsoft's Kudo Tsunoda confirmed future games could use the button-y Xbox 360 controller in conjunction with Kinect, this might be an argument Sony won't want to kick up.

JoystiqSony launches pro-button, anti-Kinect campaign with yaybuttons.com originally appeared on Joystiq on Fri, 10 Sep 2010 19:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>kevin-butlerkinectmarketingmicrosoftplaystationplaystation-moveps3xboxyay-buttonsFri, 10 Sep 2010 19:30:00 EST<![CDATA[Kevin Butler shows us the epic side of PlayStation Move]]>http://www.joystiq.com/2010/09/02/kevin-butler-shows-us-the-epic-side-of-playstation-move/http://www.joystiq.com/2010/09/02/kevin-butler-shows-us-the-epic-side-of-playstation-move/http://www.joystiq.com/2010/09/02/kevin-butler-shows-us-the-epic-side-of-playstation-move/#comments Sony, here's an idea: just let Kevin Butler control your entire company. Seriously, Sir Howard Stringer is a great guy and all, don't get us wrong -- we've been up plenty of nights bawling our eyes out while he cradled us in his big, burly arms, assuring us that the PS3 would in fact be okay -- but Kevin Butler has proven in his latest ad that he's more than capable for the job.

Just look at the image above and tell us the guy isn't CEO material. Heck, even better: watch the new PlayStation Move ad for yourself past the break and try to tell us it isn't the highlight of your day!

Continue reading Kevin Butler shows us the epic side of PlayStation Move

JoystiqKevin Butler shows us the epic side of PlayStation Move originally appeared on Joystiq on Thu, 02 Sep 2010 18:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementcommercialkevin-butlermotion-controlmoveplaystationplaystation-moveps3racquet-sportssceaThu, 02 Sep 2010 18:00:00 EST<![CDATA[New Zealand's TV3 apologizes to Sony with Marmite, Flight of the Conchords]]>http://www.joystiq.com/2010/08/04/new-zealands-tv3-apologizes-to-sony-with-marmite-flight-of-the/http://www.joystiq.com/2010/08/04/new-zealands-tv3-apologizes-to-sony-with-marmite-flight-of-the/http://www.joystiq.com/2010/08/04/new-zealands-tv3-apologizes-to-sony-with-marmite-flight-of-the/#commentsFiled under: , ,

The conflict between New Zealand's TV3 and Sony could have gone much differently than it did. Instead of suing TV3 into oblivion when it found out that the broadcaster had produced a commercial directly copying the PlayStation 3's "Montage" ad, Sony used the Kevin Butler persona to publicly absolve (and mock) TV3. In a PlayStation Blog post, Butler offered permission to copy all PS3 ads in exchange for "TV3's support in making the PS3 the OFFICIAL GAME CONSOLE OF NEW ZEALAND." And a Flight of the Conchords box set.

As if this whole story weren't cute enough, TV3 sent Sony a package containing not only the Conchords set, but other local treats -- and a plaque proclaiming PS3 the "official game console of Aotearoa." We'd never have believed it if we hadn't seen it ourselves: two media companies settling a dispute in a friendly, joking manner instead of litigation. Maybe every company should bring in a few fictional executives.

JoystiqNew Zealand's TV3 apologizes to Sony with Marmite, Flight of the Conchords originally appeared on Joystiq on Wed, 04 Aug 2010 00:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>AdvertisingCommercialsKevin-Butlernew-zealandplaystationps3SonyTV3Wed, 04 Aug 2010 00:00:00 EST<![CDATA[Kevin Butler commercial cloned in New Zealand]]>http://www.joystiq.com/2010/07/20/kevin-butler-commercial-cloned-in-new-zealand/http://www.joystiq.com/2010/07/20/kevin-butler-commercial-cloned-in-new-zealand/http://www.joystiq.com/2010/07/20/kevin-butler-commercial-cloned-in-new-zealand/#commentsFiled under: , ,

Whether you call it an homage or a rip-off, an ad produced by New Zealand's TV3 bears a striking similarity to one of Sony's US PlayStation 3 ads starring faux executive Kevin Butler. As noted by Buttonmasher, the two commercials include nearly the same dialogue, setting, reaction shots and ... well, everything except the same actors.

When ad agency Deutsch won the $150 million Sony account back in 2007, it had an uphill battle to change Sony's image following its, err, avant-garde advertisements under TBWA. The new agency succeeded with Butler, who has gone on to become a sensation -- and that's where this copy gets unique.

"It's rare to see a carbon copy of a U.S. commercial or campaign created by smaller players overseas," explains Tim Nudd, editor of AdFreak.com. "I think there's a healthy fear of getting caught and sued by the big guys. More common is the reverse -- a big U.S. marketer/agency ripping off unknown work from smaller players."

Potential examples of the reverse situation include companies like Apple, 3M and, funny enough, Sony itself with its Japanese "Gameface" ad. See for yourself how similar the two ads are, right after the break.

Continue reading Kevin Butler commercial cloned in New Zealand

JoystiqKevin Butler commercial cloned in New Zealand originally appeared on Joystiq on Tue, 20 Jul 2010 12:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>Deutschkevin-butlernew-zealandplaystationps3TV3Tue, 20 Jul 2010 12:30:00 EST<![CDATA[New Activision Publishing CEO is Kevin Butler's dad]]>http://www.joystiq.com/2010/07/14/new-activision-publishing-ceo-is-kevin-butlers-dad/http://www.joystiq.com/2010/07/14/new-activision-publishing-ceo-is-kevin-butlers-dad/http://www.joystiq.com/2010/07/14/new-activision-publishing-ceo-is-kevin-butlers-dad/#commentsFiled under: , ,

Did you know that in addition to being the new CEO of Activision Publishing, Eric Hirshberg is also responsible for giving birth to fake Sony pitchman Kevin Butler? It's true, the towheaded adman sprung fully formed from Hirshberg's loins while he was still with marketing firm Deutsch LA. However, he says in a Kotaku interview that he's not interested in plopping out a clone for Activision, saying "Kevin Butler was the right solution for Sony." Hirshberg doesn't take the job until September, so he says he hasn't settled on how he'll be attacking Activision's image problems.

Hey Eric, if you're hard up for ideas, you can feel free to co-opt our new character: "Blogger Who Carries On a Birthing Metaphor Too Long Until Both He and the Readers Are Grossed Out." We think he's headed for big things.

JoystiqNew Activision Publishing CEO is Kevin Butler's dad originally appeared on Joystiq on Wed, 14 Jul 2010 20:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>activisionadvertisingdeutsch-laEric-Hirshbergkevin-butlermarketingplaystationps3sonyWed, 14 Jul 2010 20:30:00 EST<![CDATA[Have you met Marcus 'PSP' Rivers?]]>http://www.joystiq.com/2010/07/04/have-you-met-marcus-psp-rivers/http://www.joystiq.com/2010/07/04/have-you-met-marcus-psp-rivers/http://www.joystiq.com/2010/07/04/have-you-met-marcus-psp-rivers/#commentsFiled under: , ,

He's kind of like Kevin Butler, but he's a lot younger and he's all about the PSP. His name is Marcus, Marcus 'PSP' Rivers (we're not confident that's his Christian name) and he's the face of a new ad campaign that Sony's running to promote the PSP and PSP Go: "Step Your Game Up." We saw a glimpse of the little scamp during Sony's E3 presser, but apparently Marcus will be branching off on his own in the coming months.

A PlayStation blog post details the campaign and points out Marcus' YouTube channel which is full of clips from pieces currently running "on over 19 networks." We've embedded a couple of our favorites after the break, so head on past to make with the yucks.

Continue reading Have you met Marcus 'PSP' Rivers?

JoystiqHave you met Marcus 'PSP' Rivers? originally appeared on Joystiq on Sun, 04 Jul 2010 17:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingkevin-butlermarcus-pspmarcus-riversplaystationps3pspSun, 04 Jul 2010 17:30:00 EST<![CDATA[Worlds collide in LittleBigPlanet's 'Kevin Butler Ware' micro-games]]>http://www.joystiq.com/2010/06/07/worlds-collide-in-littlebigplanets-kevin-butler-ware-micro-ga/http://www.joystiq.com/2010/06/07/worlds-collide-in-littlebigplanets-kevin-butler-ware-micro-ga/http://www.joystiq.com/2010/06/07/worlds-collide-in-littlebigplanets-kevin-butler-ware-micro-ga/#comments It's been a while since we last posted about a LittleBigPlanet creation that really knocked our socks off, but maybe that's because we were simply waiting for that super special level. You know, a platforming masterpiece that combines Sony spokesperson extraordinaire Kevin Butler with the fast-paced micro-games of WarioWare into a single, functional package. We weren't aware science had progressed far enough to make this fusion possible -- but the very existence of "Kevin Butler Ware" seems to indicate that it has.

Check out the video after the jump to see this extremely clever level in action.

Continue reading Worlds collide in LittleBigPlanet's 'Kevin Butler Ware' micro-games

JoystiqWorlds collide in LittleBigPlanet's 'Kevin Butler Ware' micro-games originally appeared on Joystiq on Mon, 07 Jun 2010 13:15:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>Kevin-ButlerKevin-Butler-WareLittleBigPlanetMedia-MoleculeSonyuser-generated-contentMon, 07 Jun 2010 13:15:00 EST<![CDATA[Kevin Butler hypes ModNation Racers, gets schooled by Tretton]]>http://www.joystiq.com/2010/05/17/kevin-butler-hypes-modnation-racers-gets-schooled-by-tretton/http://www.joystiq.com/2010/05/17/kevin-butler-hypes-modnation-racers-gets-schooled-by-tretton/http://www.joystiq.com/2010/05/17/kevin-butler-hypes-modnation-racers-gets-schooled-by-tretton/#comments The latest video from Sony's fictional Vice President of a whole bunch of things has everything you could ever ask for: Tons of Kevin Butler bon mots, some clips of gameplay footage from ModNation Racers, and an appearance by real-life Sony president and CEO Jack Tretton. Unless, of course -- what if Tretton's actually just a highly paid actor as well? Come to think of it, we've never seen him in any context except for ... on the stage!

Check out the video above to see the line between fantasy and reality get blurred before your very eyes. Also, the video contains a sneak peek at Kevin Butler's custom Mod and race track -- both of which will be available to download when ModNation Racers launches next week.

JoystiqKevin Butler hypes ModNation Racers, gets schooled by Tretton originally appeared on Joystiq on Mon, 17 May 2010 12:08:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>commercialjack-trettonkevin-butlermodnation-racerssonyunited-front-gamesMon, 17 May 2010 12:08:00 EST<![CDATA[Kevin Butler gets his mustache on for ModNation Racers]]>http://www.joystiq.com/2010/04/21/kevin-butler-gets-his-mustache-on-for-modnation-racers/http://www.joystiq.com/2010/04/21/kevin-butler-gets-his-mustache-on-for-modnation-racers/http://www.joystiq.com/2010/04/21/kevin-butler-gets-his-mustache-on-for-modnation-racers/#commentsIt's official: Kevin Butler is the worst-case scenario for advertisements. Not only do we enjoy the pseudo-spokesman's pitches for Sony products, not only are we completely swayed by his visage, but now we actually care more about the ads than the products they're trying to sell us. Take this ad for ModNation Racersomethingsomething -- oh, who cares what it's called, Kevin Butler has a mustache!

Please, Kevin, if you care about us at all, just hurry up and jump the shark so we can go back to respecting ourselves.

JoystiqKevin Butler gets his mustache on for ModNation Racers originally appeared on Joystiq on Wed, 21 Apr 2010 23:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>adskevin-butlermodnation-racerssonyWed, 21 Apr 2010 23:00:00 EST<![CDATA[Sony: PS3 'purchase intent' nearly doubled since Kevin Butler campaign]]>http://www.joystiq.com/2010/04/06/sony-ps3-purchase-intent-nearly-doubled-since-kevin-butler-ca/http://www.joystiq.com/2010/04/06/sony-ps3-purchase-intent-nearly-doubled-since-kevin-butler-ca/http://www.joystiq.com/2010/04/06/sony-ps3-purchase-intent-nearly-doubled-since-kevin-butler-ca/#comments Like all responsible journalists worth their salt, we're inherently distrustful of advertising and the incredible power it wields over us -- err, rather consumers. But we feel like you deserve to know that there's a special place in our coldly detached hearts for pretend PS3 pitchman Kevin Butler. And we're apparently not alone.

According to what SCEA marketing boss Peter Dille told the MI6 marketing conference in San Francisco last week, purchasing intent for the PS3 is up 36 percent since the "It Only Does Everything" campaign started last year. Now, does the price drop that accompanied the campaign figure into that? Of course. But according to IGN, Dille added, "we know from research that consumers are more educated as well."

It looks like Kevin doesn't need to sweat Craig any longer.

JoystiqSony: PS3 'purchase intent' nearly doubled since Kevin Butler campaign originally appeared on Joystiq on Tue, 06 Apr 2010 14:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>advertisingkevin-butlerpeter-dillesceasonySony-Computer-Entertainment-AmericaTue, 06 Apr 2010 14:00:00 EST<![CDATA[Kevin Butler shows that PlayStation Move only does time travel]]>http://www.joystiq.com/2010/03/17/kevin-butler-shows-that-playstation-move-only-does-time-travel/http://www.joystiq.com/2010/03/17/kevin-butler-shows-that-playstation-move-only-does-time-travel/http://www.joystiq.com/2010/03/17/kevin-butler-shows-that-playstation-move-only-does-time-travel/#commentsNot only does PlayStation Move enable realistic motion controls for PS3 games -- it also allows for corporate dispatches from the future. We didn't hear about that at any press conference! But there's Kevin Butler, addressing us from November 2010 about advances in nutrition and the success of the PlayStation Move. That means, according to Sony's time travel technology, the Move should be out sometime in November at the latest.

This commercial features plenty of footage of some guy completely battering air in Motion Fighter, along with some not-so-subtle callouts of the motion-based competition, and even a little bit of reverent Tretton worship. Check the ad out after the break.

Gallery: PlayStation Move (Joystiq's Photos)



[Thanks, Antony!]

Continue reading Kevin Butler shows that PlayStation Move only does time travel

JoystiqKevin Butler shows that PlayStation Move only does time travel originally appeared on Joystiq on Wed, 17 Mar 2010 21:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingcommercialkevin-butlermotion-controlplaystation-moveWed, 17 Mar 2010 21:00:00 EST<![CDATA[Kevin Butler to star in PlayStation ads for rest of 2010]]>http://www.joystiq.com/2010/02/02/kevin-butler-to-star-in-playstation-ads-for-rest-of-2010/http://www.joystiq.com/2010/02/02/kevin-butler-to-star-in-playstation-ads-for-rest-of-2010/http://www.joystiq.com/2010/02/02/kevin-butler-to-star-in-playstation-ads-for-rest-of-2010/#comments Kevin Butler, you need not worry: Your job as Sony's VP of First Person Shooter Relations is in no threat of ending. Neither is your job as Chief Weaponologist, VP of Epic Footage, VP of Big Action Moments and -- our favorite -- Family Activities Director. In an interview with IGN, SCEA senior vice president Peter Dille talked about the company's new "It Only Does Everything" slogan and marketing campaign. "It's been tremendously successful. Consumers love it. It's great to hear people like you guys love it. And the results are really in the sales because it's really been flying since this coincided in September with the launch of the new PS3."

The tremendous success of the ad campaign has guaranteed its continuation through 2010. "You can expect to see Kevin Butler inject a lot of life into the PlayStation brand between now and the rest of the year," Dille commented, and promised we'd see the tagline quite a bit "when motion control comes onto the scene." We personally cannot wait to see the ad Butler will star in for the PlayStation Motion Controller.

JoystiqKevin Butler to star in PlayStation ads for rest of 2010 originally appeared on Joystiq on Tue, 02 Feb 2010 20:15:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>advertisingit-only-does-everythingkevin-butlermarketingpeter-dilleplaystationsonyTue, 02 Feb 2010 20:15:00 EST<![CDATA[MAG dev calls Xbox Live 'more juvenile' than PSN]]>http://www.joystiq.com/2010/01/22/mag-dev-calls-xbox-live-more-juvenile-than-psn/http://www.joystiq.com/2010/01/22/mag-dev-calls-xbox-live-more-juvenile-than-psn/http://www.joystiq.com/2010/01/22/mag-dev-calls-xbox-live-more-juvenile-than-psn/#comments Zipper Interactive's Ben Jones has some fighting words against Xbox Live users. At a recent European press event for MAG, he told Gamerzines that "Xbox Live [is] the more juvenile of the two," blaming "the things that are being said over Xbox Live." Certainly, anyone that's played a match of Halo 3 or Modern Warfare 2 on Xbox has had to endure trash-talking bigoted 12 year olds, like this one.

But, we'd disagree with Jones. Uncharted 2 and Modern Warfare 2 on PS3 play home to players that are just as foul-mouthed as the ones on Xbox. Here are just a few examples. Imagine how terribly offensive the service would be if more players used headsets!

If only there were more people like PlayStation VP Kevin Butler playing games online. At the very least, the online world would be a funnier place. Check out his new ad after the break.

[Via VG247]

Source - Zipper: Xbox Live "more juvenile" than PSN - Gamerzine
Source - It Only Does 256 Players - PlayStation.Blog

Continue reading MAG dev calls Xbox Live 'more juvenile' than PSN

JoystiqMAG dev calls Xbox Live 'more juvenile' than PSN originally appeared on Joystiq on Fri, 22 Jan 2010 12:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>it-only-does-everythingkevin-butlermagplaystation-networkpsnxbox-livezipper-interactiveFri, 22 Jan 2010 12:45:00 EST<![CDATA[Latest PS3 ad promotes LittleBigPlanet and extramarital affairs]]>http://www.joystiq.com/2009/09/10/latest-ps3-ad-promotes-littlebigplanet-and-extramarital-affairs/http://www.joystiq.com/2009/09/10/latest-ps3-ad-promotes-littlebigplanet-and-extramarital-affairs/http://www.joystiq.com/2009/09/10/latest-ps3-ad-promotes-littlebigplanet-and-extramarital-affairs/#commentsWe have to admit: Sony has a real winner with its "It Only Does Everything" campaign. The latest addition to the series promotes the PS3 as a family machine by focusing on Blu-ray movie playback and LittleBigPlanet. Once again, "Kevin Butler" delivers some real laughs by being totally creepy -- just not in that baby-cries-black-oil kind of way.

JoystiqLatest PS3 ad promotes LittleBigPlanet and extramarital affairs originally appeared on Joystiq on Thu, 10 Sep 2009 18:15:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>adadvertisingcommercialit-only-does-everythingkevin-butlermarketingThu, 10 Sep 2009 18:15:00 EST