Posts tagged marketing 
THQ takes on distribution of four Codemasters releases this year
THQ announced today that, through its THQ Partners unit, it would be handling the North American distribution of four of Codemasters 2011 releases. In fact, THQ Partners actually began its task today, with the release of Dirt 3 into the retail channel. The deal also encompasses distribution of ...
Last-minute Mother's Day gift idea brought to you by Activision, the makers of Prototype 2
Surprise! It's Mother's Day. You forgot -- didn't you? No worries. Activision has you covered. Just zip this, uh, prototype card over to ma and get back to enjoying your Sunday. ...
Disgaea 4 coming in September, dood
This fall, you can look forward to massive level numbers and dead souls turned into explosive penguins. That's right, Disgaea's coming back. NIS America announced that it's strategically launching Disgaea 4: A Promise Unforgotten on PS3 this September. It's coming to Europe, too, with a less ...
New SSX drops 'Deadly Descents' subtitle
EA Sports looks to still any bad vibes that have reverberated from negative reaction to the debut teaser for SSX: Deadly Descents by toning down the emphasis on "deadly." The company has officially dropped "Deadly Descents" from the game title, Game Informer confirms, and has begun a marketing ...
Riccitiello: Battlefield 3, CoD ad campaigns could easily pass $100 million
While delivering a keynote speech at the Ad Age Conference in New York, EA CEO John Riccitiello pitched the marketing moguls in attendance on video gaming's increasing prominence in the advertising industry. Not just with regards to in-game ads -- though he did talk up their strength, citing ...
Sony takes Qriocity on tour, hosting concerts with Big Boi, DeVotchKa
Sony's enlisting some heavy hitters to help promote its PSN-integrated music platform, Qriocity -- the company recently announced a list of events across Europe and North America, including two stops that will feature live performances by DeVotchKa and Big Boi. You'll recognize that first name as ...
Portal 2 promo puts artificial trust to the test
It doesn't take science -- let alone Aperture Science -- to know that people can't be trusted. Thankfully, Cave Johnson and company built some robots, and then some "better robots," in an effort to overcome the unreliability of human companionship. The result, Atlas and P-body, is the robotic ...
Peter Dille leaves Sony (again)
Initially employed with SCEA from 1991 through 1999, Peter Dille left to take on a marketing position at THQ, only to return to Sony in 2006, eventually rising to the rank of senior VP of marketing. Today, it's reported that he's leaving the company again, for undisclosed reasons. "The leadership ...
Homefront balloon 'stunt' draws ire from San Francisco community
We figured that the fake North Korean protest staged during GDC as part of the Homefront marketing campaign was going to draw controversy -- but we couldn't have predicted this debacle. THQ's staged rally, meant to "decry the North Korean regime and the treatment of its citizens," ended in a ...
MI6 marketing firm seeking original Dead Rising 2, Halo: Reach trailers from college students
Considering the volume of fan-made game trailers cast onto the YouTubes every day, we're guessing MI6's "Making the Cut" competition will bring in a number of qualified entrants. Here's the deal: Any college student who makes a "non-traditional" trailer for either Halo: Reach or Dead Rising 2 can ...
