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Posts tagged marketing

Uncharted 3 and the sands of art

Artist Natalya Netselya has been creating sand art for almost five years, her talent evident as she recreates scenes from the upcoming Uncharted 3 using the micro-pebbles and a light table. Each piece of art by Netselya, like sandcastles in the sand, is wiped away and replaced with something ju...

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Kevin Butler comes out of 'retirement' for new PlayStation campaign, 'Long Live Play'

Four bleak days after Sony ad man Kevin Butler publicly resigned, Sony released a new video laying out its new ad campaign and reintroducing us to the VP of ... well, everything. "Long Live Play" is the new motto, replacing "It Only Does Everything" as the phrase we hear interwoven into press ...

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Rumor: Epic Mickey 2 appearing in online surveys

Epic Mickey 2 is running the rounds of Disney online-marketing tests, complete with box-art and title variations, according to an anonymous source at Destructoid. Disney is apparently getting a feel for the Epic Mickey 2 audience, asking which of the above box arts is most pleasing and which of t...

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Uncharted 3: Drake's Deception beach stunt, from sand to sculpture

The Interactive & Digital Entertainment Festival was held in Cannes in June; a retail-focused festival, publishers bring their games to sunny southern France in the hopes of attracting the attention of Europe's buyers. One way to do that: A sand sculpture! French marketing crew Urban Act...

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THQ takes on distribution of four Codemasters releases this year

THQ announced today that, through its THQ Partners unit, it would be handling the North American distribution of four of Codemasters 2011 releases. In fact, THQ Partners actually began its task today, with the release of Dirt 3 into the retail channel. The deal also encompasses distribution of...

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Last-minute Mother's Day gift idea brought to you by Activision, the makers of Prototype 2

Surprise! It's Mother's Day. You forgot -- didn't you? No worries. Activision has you covered. Just zip this, uh, prototype card over to ma and get back to enjoying your Sunday....

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Disgaea 4 coming in September, dood

This fall, you can look forward to massive level numbers and dead souls turned into explosive penguins. That's right, Disgaea's coming back. NIS America announced that it's strategically launching Disgaea 4: A Promise Unforgotten on PS3 this September. It's coming to Europe, too, with a less clea...

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New SSX drops 'Deadly Descents' subtitle

EA Sports looks to still any bad vibes that have reverberated from negative reaction to the debut teaser for SSX: Deadly Descents by toning down the emphasis on "deadly." The company has officially dropped "Deadly Descents" from the game title, Game Informer confirms, and has begun a marketing ca...

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Riccitiello: Battlefield 3, CoD ad campaigns could easily pass $100 million

While delivering a keynote speech at the Ad Age Conference in New York, EA CEO John Riccitiello pitched the marketing moguls in attendance on video gaming's increasing prominence in the advertising industry. Not just with regards to in-game ads -- though he did talk up their strength, citing Pres...

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Sony takes Qriocity on tour, hosting concerts with Big Boi, DeVotchKa

Sony's enlisting some heavy hitters to help promote its PSN-integrated music platform, Qriocity -- the company recently announced a list of events across Europe and North America, including two stops that will feature live performances by DeVotchKa and Big Boi. You'll recognize that first name as...

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UPDATE: Super Joystiq Podcast returns to iTunes

Posted on Dec 15th 2014 2:00PM

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Joystiq appreciates a good pun

Posted on Dec 15th 2014 9:00AM

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