Joystiq http://www.joystiq.com Joystiq http://www.blogsmithmedia.com/http://www.joystiq.com/media/feedlogo.gif Joystiq http://www.joystiq.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[MAG 1.02 patch cleared for duty, to deploy tonight]]>http://www.joystiq.com/2010/02/16/mag-1-02-patch-cleared-for-duty-to-deploy-tonight/http://www.joystiq.com/2010/02/16/mag-1-02-patch-cleared-for-duty-to-deploy-tonight/http://www.joystiq.com/2010/02/16/mag-1-02-patch-cleared-for-duty-to-deploy-tonight/#comments Medics, it's been a long, hard road in MAG -- hopefully until now. The PlayStation Blog reports that a new patch -- version 1.02, the first of many coming down the pipe -- will be available for download on your console war station tonight at 1 a.m. PST / 4 a.m. EST. The central theme is medical improvements -- specifically, the elimination of the onscreen medic icon from anyone who has a Medical Kit. Now, only those who have the Resuscitation Kit will have the cross.

Also, the only soldiers who will see icons over downed players waiting for a resuscitation are those that can actually resuscitate them, which should help get some of that clutter off the screen. Finally, Zipper has added distance counters for those fallen comrades, giving medics a better idea of how far away those in need are.

If you're looking for more intel on starting out (or just some general tips on being a badass), hit up the PS Blog.

JoystiqMAG 1.02 patch cleared for duty, to deploy tonight originally appeared on Joystiq on Tue, 16 Feb 2010 18:45:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>magmassive-action-gamemedicpatchzipper-interactiveTue, 16 Feb 2010 18:45:00 EST<![CDATA[Newest MAG trailer airdrops televisions into battle]]>http://www.joystiq.com/2009/12/04/newest-mag-trailer-airdrops-televisions-into-battle/http://www.joystiq.com/2009/12/04/newest-mag-trailer-airdrops-televisions-into-battle/http://www.joystiq.com/2009/12/04/newest-mag-trailer-airdrops-televisions-into-battle/#commentsThere's nothing quite like seeing thousands of home theater setups falling from the sky, as evidenced above by the latest trailer for PS3-exclusive MAG. Aside from reminding us of the not-quite-an-MMOs impending release date, the video shows off a variety of different gameplay types, and asks if we have it in us to earn our fellow players' trust. We suggest that those of you looking to enroll with the toughest, most ragtag group of rumblers this side of the Colorado sign up right here. Can you earn our trust?

(Hint: You earn our trust by leaving friendly comments ... and maybe sending us booze. Maybe.)

JoystiqNewest MAG trailer airdrops televisions into battle originally appeared on Joystiq on Fri, 04 Dec 2009 16:44:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>fpsgameplaymagmassive-action-gameonlinetrailervideozipperzipper-interactiveFri, 04 Dec 2009 16:44:00 EST<![CDATA[Hands-on: MAG's 256-man multiplayer]]>http://www.joystiq.com/2009/09/05/hands-on-mags-256-man-multiplayer/http://www.joystiq.com/2009/09/05/hands-on-mags-256-man-multiplayer/http://www.joystiq.com/2009/09/05/hands-on-mags-256-man-multiplayer/#comments
I, like most people, have never participated in a 256-player virtual battle (or, due to its uncannily enormous amount of participants -- is it a war?). Though Zipper Interactive's MAG is built on incredibly strong first-person shooter foundations, incorporating fast-paced combat and a plethora of unlockable character modifications, the takeaway impression from my recent time with the game during a Sony preview event at PAX is, as you might guess, it is enormous.

The game does an excellent job of partitioning players off into smaller, 8-man squads. Though most of your contact is with your immediate teammates, there's a constant sense that you're part of something bigger. There's nothing intangible about the cause for that feeling -- you are a cog in a much larger military machine, rewarded for spinning in accordance with your higher-ups' orders.

Continue reading Hands-on: MAG's 256-man multiplayer

JoystiqHands-on: MAG's 256-man multiplayer originally appeared on Joystiq on Sat, 05 Sep 2009 18:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>hands-onmagmassive-action-gamepaxpax-2009sonyzipperzipper-interactiveSat, 05 Sep 2009 18:30:00 EST<![CDATA[Retailers say not to expect MAG until early 2010]]>http://www.joystiq.com/2009/07/15/retailers-say-not-to-expect-mag-until-early-2010/http://www.joystiq.com/2009/07/15/retailers-say-not-to-expect-mag-until-early-2010/http://www.joystiq.com/2009/07/15/retailers-say-not-to-expect-mag-until-early-2010/#comments Various US retailers have changed their estimated release date for upcoming PS3-exclusive shooter MAG. The general rule of thumb is that if a single retailer has a funky listing, it's usually an error -- but when two or more retailers have MAG listed as releasing in January, something begins to smell fishy. Of note is the fact that both GameFly and GameStop are listing different January dates.

While Sony hasn't "made any announcements in regard to a date for MAG" and is "assuming that the retailers are speculating in an effort to start preorders," we were told by a Sony rep at E3 that MAG would be part of the company's Christmas lineup. Without it, we're looking at Ratchet and Uncharted having the entire Christmas stage to themselves.

Another interesting thing to note is that European retailers Play and Game have the game listed for a November release. In short, we have no idea when this game is coming out, but at least we're not the only ones.

JoystiqRetailers say not to expect MAG until early 2010 originally appeared on Joystiq on Wed, 15 Jul 2009 20:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>MAGMassive-Action-GameZipperWed, 15 Jul 2009 20:30:00 EST<![CDATA[Learn to command and control in latest MAG dev diary]]>http://www.joystiq.com/2009/07/07/learn-to-command-and-control-in-latest-mag-dev-diary/http://www.joystiq.com/2009/07/07/learn-to-command-and-control-in-latest-mag-dev-diary/http://www.joystiq.com/2009/07/07/learn-to-command-and-control-in-latest-mag-dev-diary/#comments
The PlayStation Blog's "MAG Monday" series concludes today with a video on the command and control features that can be found in the game. Check out the video after the break to hear various members of the development team discussing the features, including those which will allow you to command your squadmates to perform certain strategic actions. MAG's due out later this year, so expect to hear even more about the game as its release nears.

Continue reading Learn to command and control in latest MAG dev diary

JoystiqLearn to command and control in latest MAG dev diary originally appeared on Joystiq on Tue, 07 Jul 2009 20:10:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>dev-diaryMAGmassive-action-gameplaystation-blogTue, 07 Jul 2009 20:10:00 EST<![CDATA[MAG dev diary takes a look into the Shadow War]]>http://www.joystiq.com/2009/06/17/mag-dev-diary-takes-a-look-into-the-shadow-war/http://www.joystiq.com/2009/06/17/mag-dev-diary-takes-a-look-into-the-shadow-war/http://www.joystiq.com/2009/06/17/mag-dev-diary-takes-a-look-into-the-shadow-war/#comments By now, you must have heard about MAG -- an ambitious 256-player online shooter. We've seen it in action and have even tried it out for ourselves, but what's it all about, and what's this Shadow War we keep hearing of? Luckily, this developer video diary (posted after the break) gives us a look into the storyline of MAG and its fictional Shadow War backdrop and answers all those questions.

We get a closer look at the maps, weapons and characters seen in the game, while Zipper details the various PMC groups vying for power in the Shadow War. The clip also shows off some all-new gameplay footage, so make sure you don't miss it.

Continue reading MAG dev diary takes a look into the Shadow War

JoystiqMAG dev diary takes a look into the Shadow War originally appeared on Joystiq on Wed, 17 Jun 2009 18:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>magmassive-action-gamemultiplayeronlineshooterzipperzipper-interactiveWed, 17 Jun 2009 18:00:00 EST<![CDATA[Joystiq interview: Zipper Interactive's Russ Phillips on MAG]]>http://www.joystiq.com/2009/04/30/joystiq-interview-zipper-interactives-russ-phillips-on-mag/http://www.joystiq.com/2009/04/30/joystiq-interview-zipper-interactives-russ-phillips-on-mag/http://www.joystiq.com/2009/04/30/joystiq-interview-zipper-interactives-russ-phillips-on-mag/#comments
(click to massive size)
Last week we had the honor of being some of the first people outside Sony to try out MAG, Zipper Interactive's first game on the PS3. While you can find out a lot of information from our hands-on report, we wanted a bit more insight into one of the most ambitious shooters to come along in recent memory. Russ Phillips, art director for MAG, was kind enough to answer some of the questions that came up during our extended demo of the game. Hit the jump for the full interview.

With competitive shooters these days, one of the things that really drives the community is online integration. The ability to log on, see your character and his stats, see how your clan is doing, etc. Is that something that you guys are looking at integrating into MAG?

Definitely! We want you to be able to follow your character, build a career with him, and be able to get on any time of the day -- especially to follow your Faction's progress and what is actually going on in the 'Shadow War' so we'll have websites dedicated to providing this information. I think any player that has played a game like this will want to know where they sit and and where their faction sits. So yeah, we've given a lot of thought to that.

Gallery: MAG

Continue reading Joystiq interview: Zipper Interactive's Russ Phillips on MAG

JoystiqJoystiq interview: Zipper Interactive's Russ Phillips on MAG originally appeared on Joystiq on Thu, 30 Apr 2009 18:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>fpsinterviewmagmassive-action-gamemmoruss-phillipszipperzipper-interactiveThu, 30 Apr 2009 18:00:00 EST<![CDATA[First MAG footage shown in new trailer]]>http://www.joystiq.com/2009/04/29/first-mag-footage-shown-in-new-trailer/http://www.joystiq.com/2009/04/29/first-mag-footage-shown-in-new-trailer/http://www.joystiq.com/2009/04/29/first-mag-footage-shown-in-new-trailer/#comments You've already read our hands-on impressions of MAG -- if not, why not? -- and now you can see it in action in the video above. Included is almost a minute and a half of footage, which will no doubt quench your thirst for some insight into the title. Surprise surprise, it's looking great.

JoystiqFirst MAG footage shown in new trailer originally appeared on Joystiq on Wed, 29 Apr 2009 13:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>MAGmassive-action-gamevideozipper-interactiveWed, 29 Apr 2009 13:00:00 EST<![CDATA[Joystiq hands-on: MAG]]>http://www.joystiq.com/2009/04/29/joystiq-hands-on-mag/http://www.joystiq.com/2009/04/29/joystiq-hands-on-mag/http://www.joystiq.com/2009/04/29/joystiq-hands-on-mag/#comments Little has been heard about MAG, Sony's ambitious 256-person online shooter that was announced during last year's E3. In fact, other than the CG trailer shown at the conference, there has been an almost total lockdown on any information related to the game. Last week, however, all that changed during Sony's Seattle Gamers Day event.

The event was held at developer Zipper Interactive's Redmond, Washington headquarters, where studio heads Jim Bosler and Brian Soderberg took the stage to explain MAG, the technology behind it, and how the game actually works with 256 people.

With a long history of making online shooters (the developer was the first to bring an online game to the PS2 with the first SOCOM), Zipper has been working hard to make sure that players will experience a smooth and pleasant experience, even when playing against a couple hundred other people. In fact, it's been running weekly 256-player tests since late last year with SCEA folks in California in order to test the network technology -- Zipper says it's already achieved smooth gameplay.

Concept-wise, the idea behind MAG was to be able to re-create battles on the scale of Blackhawk Down, with hundreds of well trained soldiers engaging in highly coordinated battles across large areas. In order to do this, the developer has created one of the most robust command systems we've ever seen in a videogame.

Gallery: MAG

Continue reading Joystiq hands-on: MAG

JoystiqJoystiq hands-on: MAG originally appeared on Joystiq on Wed, 29 Apr 2009 12:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>magmassive-action-gamemmosony-gamers-day-09zipperzipper-interactiveWed, 29 Apr 2009 12:01:00 EST<![CDATA[Official MAG site launches, hides secrets]]>http://www.joystiq.com/2009/04/07/official-mag-site-launches-hides-secrets/http://www.joystiq.com/2009/04/07/official-mag-site-launches-hides-secrets/http://www.joystiq.com/2009/04/07/official-mag-site-launches-hides-secrets/#comments
Looks like Sony is slowly starting to promote its upcoming Zipper-developed follow-up to the SOCOM franchise. MAG, or Massive Action Game, promises online multiplayer action for up to 256 players. The official website for MAG has just launched, and it's definitely hiding some secrets. Look around the map for a few hotspots. Pinpoint a certain location and you might get a very small glimpse into the upcoming game. If you find any cool tricks with the site, definitely let us know in the comments section.

[Via PS3center.net]

Continue reading Official MAG site launches, hides secrets

JoystiqOfficial MAG site launches, hides secrets originally appeared on Joystiq on Tue, 07 Apr 2009 19:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>magmassive-action-gamezipperzipper-interactiveTue, 07 Apr 2009 19:30:00 EST<![CDATA[Rumor: MAG screenshots leaked onto Flickr]]>http://www.joystiq.com/2009/04/04/rumor-mag-screenshots-leaked-onto-flickr/http://www.joystiq.com/2009/04/04/rumor-mag-screenshots-leaked-onto-flickr/http://www.joystiq.com/2009/04/04/rumor-mag-screenshots-leaked-onto-flickr/#comments
The pickin's have been mighty slim regarding details and sneak peeks for Sony and Zipper Interactive's upcoming 256-man shooter, MAG: Massive Action Game (the only official screenshot we've seen thus far is posted above), so we thought we'd bring your attention to some screenshots that would normally fall below our threshold of dubiousness. Flickr user 1337guyzorz recently posted 28 supposed images involving the title, including a number of in-game screencaps and a few character models.

The images are fairly attractive, though they may leave the viewer with a number of unanswered questions. Namely, where did they come from? Are they leaked from a Sony FTP server? An exclusive from some gaming journalism outlet? Summoned by some sort of ominous pact with a screenshot demon? More importantly, are they even real? They certainly seem massive, and the pictures contain elements of action, and, well, it looks like a game. The shoe seems to fit -- but where did the shoe come from? We may never know.

[Thanks to everyone who sent this in!]

JoystiqRumor: MAG screenshots leaked onto Flickr originally appeared on Joystiq on Sat, 04 Apr 2009 17:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>flickrleakmagmassive-action-gamescreenshotssonyzipperSat, 04 Apr 2009 17:30:00 EST<![CDATA[Calendar clarification: God of War 3, MAG before March 2010]]>http://www.joystiq.com/2009/02/26/calendar-clarification-god-of-war-3-mag-before-march-2010/http://www.joystiq.com/2009/02/26/calendar-clarification-god-of-war-3-mag-before-march-2010/http://www.joystiq.com/2009/02/26/calendar-clarification-god-of-war-3-mag-before-march-2010/#comments
Had your hopes up that God of War III and Zipper Interactive's "massive action game," MAG, would be all up in your PS3 before January 1, Ought-10 rolled around? Better let them down ... gently. Following two disparate announcements -- one saying both games (among others) would hit within calendar 2009; the other citing fiscal 2009 -- Sony has confirmed to Joystiq that the release window is, in fact, the latter: before March 1, 2010.

Two other games listed in the original press release are pretty much locked for release within the year, though. Heavy Rain, Quantic Dreams' dreamy-looking adventure game, was confirmed for calendar '09 release last August. The Sucker Punch developed action-platformer, inFamous, is coming "this spring," according to a packaging insert going out with tomorrow's major release, Killzone 2.

JoystiqCalendar clarification: God of War 3, MAG before March 2010 originally appeared on Joystiq on Thu, 26 Feb 2009 18:34:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>god-of-wargod-of-war-3god-of-war-iiiheavy-raininfamousmagmassive-action-gameSandboxSCEsonySony-Computer-EntertainmentSucker-PunchSucker-Punch-ProductionsThird-Person-ActionThu, 26 Feb 2009 18:34:00 EST<![CDATA[Sony: God of War III, MAG coming within the year]]>http://www.joystiq.com/2009/02/20/sony-god-of-war-iii-mag-coming-within-the-year/http://www.joystiq.com/2009/02/20/sony-god-of-war-iii-mag-coming-within-the-year/http://www.joystiq.com/2009/02/20/sony-god-of-war-iii-mag-coming-within-the-year/#commentsFiled under:

A triumphant Sony press release which heralded next week's arrival of Killzone 2 and, effectively, the kick-off for its 2009 line-up, contained a tentative list of the games that will likely cause PS3 owners to foam at the mouth with anticipation over the coming months. The list contained two mammoths in particular -- according to Sony, both God of War III and Zipper Interactive's MAG: Massive Action Game will be among the "blockbuster exclusives" which will land on the console "throughout the year."

The imminent launch window for the two titles (which were mentioned alongside inFamous, Heavy Rain, MLB 09: The Show and Uncharted 2: Among Thieves) is just a bit surprising -- though we suppose Sony's selective wording ("throughout the year") could mean that the listed titles will be dropping by this time in 2010. Still, barring any delays, 2009's shaping up to be a heck of a year for the enthusiastic supporters of Sony's monolithic home console.

JoystiqSony: God of War III, MAG coming within the year originally appeared on Joystiq on Fri, 20 Feb 2009 18:40:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>god-of-war-3god-of-war-iiiheavy-raininfamousmagmassive-action-gamePS3release-dateSandboxSCEsonySony-Computer-EntertainmentSucker-PunchSucker-Punch-ProductionsThird-Person-Actionuncharted-2Uncharted-2-Among-ThievesFri, 20 Feb 2009 18:40:00 EST<![CDATA[Sony considering subscription fees for MAG, according to PSU survey]]>http://www.joystiq.com/2008/09/29/sony-considering-subscription-fees-for-mag-according-to-psu-sur/http://www.joystiq.com/2008/09/29/sony-considering-subscription-fees-for-mag-according-to-psu-sur/http://www.joystiq.com/2008/09/29/sony-considering-subscription-fees-for-mag-according-to-psu-sur/#commentsFiled under:


The Bitbag reported that a PlayStation Underground survey was sent out asking customers "15 questions related to payment plans" regarding a game that sounds a whole lot like MAG. The survey hints at plans for a monthly or yearly fee for the 256-player MMO title, as well as the possibility of paid DLC.

Videogamer contacted a Sony representative, who issued a standard reply of "we don't comment on rumor and speculation." Do keep in mind these types of surveys are designed for companies to hear consumer feedback, so if you receive one of them, be sure to let Sony know how you feel.

Source - The Bitbag
Source - Videogamer

[Via Joystiq]

JoystiqSony considering subscription fees for MAG, according to PSU survey originally appeared on Joystiq on Mon, 29 Sep 2008 15:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>MAGmassive-action-gameZipper-InteractiveMon, 29 Sep 2008 15:45:00 EST<![CDATA[Rumor: Survey gauges MAG subscription possibilities]]>http://www.joystiq.com/2008/09/29/rumor-survey-gauges-mag-subscription-possibilities/http://www.joystiq.com/2008/09/29/rumor-survey-gauges-mag-subscription-possibilities/http://www.joystiq.com/2008/09/29/rumor-survey-gauges-mag-subscription-possibilities/#commentsFiled under: ,


Sony has refused to comment on the "rumor and speculation" surrounding a possible monthly or yearly fee for PS3's Massive Action Game, reports VideoGamer. The rumor originates from website Bitbag, which cites a PlayStation Undergroud survey asking "15 questions related to payment plans" for MAG.

MAG is the 256-player online game by SOCOM developer Zipper Interactive. Considering surveys are designed to elicit feedback, Sony is probably getting an earful about this issue already.

Source - Sony to charge monthly/yearly fee for MMO MAG
Source - Sony refuses to comment on pay to play MAG reports

JoystiqRumor: Survey gauges MAG subscription possibilities originally appeared on Joystiq on Mon, 29 Sep 2008 12:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>magmassive-action-gamePS3sonysurveyzipperMon, 29 Sep 2008 12:57:00 EST<![CDATA[First real, tiny screen of Sony's 'Massive Action Game']]>http://www.joystiq.com/2008/07/22/first-real-tiny-screen-of-sonys-massive-action-game/http://www.joystiq.com/2008/07/22/first-real-tiny-screen-of-sonys-massive-action-game/http://www.joystiq.com/2008/07/22/first-real-tiny-screen-of-sonys-massive-action-game/#commentsFiled under: , ,

Here, in all its compressed glory, is the first actual screenshot of Sony and Zipper Interactive's 256-player MAG: Massive Action Game. We say "actual" because it was clear to anyone with eyes that Sony had pulled another Killzone 2 with the MAG video debuted during its pre-E3 press conference. In other words, it was all pre-rendered.

MAG senior producer Rade Stojsavljevic posted the shot to the official PlayStation blog, calling it "a sneak peak from one of [Zipper's] internal play sessions." Stojsavljevic also said that the dev has used its experience working in online games with the SOCOM franchise to create an entirely new server architecture for MAG capable of supporting its, well, massive amount of players.

JoystiqFirst real, tiny screen of Sony's 'Massive Action Game' originally appeared on Joystiq on Tue, 22 Jul 2008 22:58:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>magmassive-action-gamePS3socomsonyzipperTue, 22 Jul 2008 22:58:00 EST<![CDATA[MAG could be available as early as Spring 2009]]>http://www.joystiq.com/2008/07/17/mag-could-be-available-as-early-as-spring-2009/http://www.joystiq.com/2008/07/17/mag-could-be-available-as-early-as-spring-2009/http://www.joystiq.com/2008/07/17/mag-could-be-available-as-early-as-spring-2009/#commentsFiled under:

Eurogamer had a long chat with David Reeves at the SCEE event yesterday, and discussed Europe's "day and date" releases for the PS3's upcoming library for the rest of the year. He also mentions the 2009 lineup, mentioned that "coming in spring will be inFamous and MAG, and God of War [3] will be coming later in 2009," giving a vague indication of when we can expect to see the newly announced MAG. Something that wasn't mentioned at the Sony Press Conference.

With inFamous, MAG and God of War 3 all appearing in 2009, the year is shaping up quite nicely. But will they all really make it? And will MAG really launch with such a ridiculous name as Massive Action Game? We'll find out in a year.

JoystiqMAG could be available as early as Spring 2009 originally appeared on Joystiq on Thu, 17 Jul 2008 13:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>David-ReevesMAGMassive-Action-GameSCEEThu, 17 Jul 2008 13:00:00 EST<![CDATA[Sony unveils 256-player MAG: Massive Action Game]]>http://www.joystiq.com/2008/07/15/sony-unveils-256-player-mag-massive-action-game/http://www.joystiq.com/2008/07/15/sony-unveils-256-player-mag-massive-action-game/http://www.joystiq.com/2008/07/15/sony-unveils-256-player-mag-massive-action-game/#commentsFiled under: , ,


At their E3 press conference today, Andy Beaudoin from Zipper Interactive (known for the SOCOM series) revealed a new project called MAG, short for Massive Action Game. The game will break up to 256 human players into eight-man squads fighting each other simultaneously in a total free-for-all. Characters will be able to advance their statistics as they play. More as we get it.

Continue reading Sony unveils 256-player MAG: Massive Action Game

JoystiqSony unveils 256-player MAG: Massive Action Game originally appeared on Joystiq on Tue, 15 Jul 2008 16:09:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>breakingnewsE3e3-2008MAGmassive-action-gamePS3SOCOMZipperTue, 15 Jul 2008 16:09:00 EST