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EA scraps Madden '09 on PC

American Football fans will have to turn to one of of their consoles or portables to get their next Madden fix, as Peter Moore has revealed EA's cancellation of Madden '09 on PC, citing "serious business challenges" in releasing sports titles on home computers.

The title will still appear on PS3, Xbox 360, Wii, PS2, DS and PSP, leaving PC Madden fans feeling a bit left out. Moore notes that Madden '09 is not the only PC title receiving the axe, and that it represents a larger decision by EA Sports to cut back on their number of PC releases. It's unknown if EA will continue to release future versions of Madden on the PC, or if this is the end of Madden on the PC altogether. Luckily, gamers can still experience the latest iteration of EA's flagship sports franchise on a plethora of platforms. Just not on the computer.

Introducing Peter Moore: the blogger


After years of abuse from the blogosphere (including plenty from around these parts), Peter Moore has decided to join the enemy and become a blogger ... in a manner of speaking anyway. First of all, Peter won't be joining the ranks of video game journalism, but will instead be posting for the benefit of the EA Sports community. Second, it's not a dedicated blog per se, but more of a glorified forum post. Still, Peter Moore will be taking regular chunks of his schedule and dedicating them to communicating with the masses. Entitled Inside the Game, the blog serves as a soap box for Moore to share whatever his heart desires. In the first installment of the blog, his heart desires to go back in time and get the Patriots to win the Super Bowl. He also takes some time to mention FaceBreaker and take a few good-natured potshots at Major Nelson.

The blog mostly serves as an introduction to the concept, so don't go looking for any bombshells. Still, it's an interesting read, and hopefully Inside the Game will become a regular source for newsworthy information from EA.

Moore talks casual, Wii focus for EA Sports


Amid talk of Facebreaker and the impact of an exclusive NFL license, an quick IGN interview with EA Sports President Peter Moore highlights the prominent studio's focus on making sports games more accessible to a wider audience.

"There will be more announcements that will be ... looking at the more casual consumer that we see as a bigger force in the business," Moore told IGN. "We need to do better on the Nintendo platforms, and we intend to do that. It's a different type of game mechanic that the Nintendo Wii consumer, in particular, can play."

The statement seems to indicate a continuation and upgrade for the company's Family Play initiative, which made simplified, Wii remote specific controls for games like Madden, NBA Live and Fifa. But do these dumbed-down controls end up dumbing down the gameplay? Or could sports games use a dose of simplicity? Leave your thoughts in the comments.

Peter Moore talks about EA, waxes poetic


Gametrailers has a pair of video interviews with Peter Moore in his new role as head of EA Sports. Watching these vids remind of exactly why we're going to miss him so much at Microsoft. However, it also gives us hope that EA will stop doing things like releasing mega-buggy versions of Madden upon unsuspecting masses. Or somewhat suspecting masses, at this point.

Anyhow, check out both parts of the video after the jump. It's worth it just for the eye-rolling from Moore when the interviewer calls him a "hero" to all the young gamers out there. He has a great view of the console war from both the publisher and manufacturer sides of the table, and near the end of part two, he talks about what's in store for the future at EA Sports. Namely, looking beyond only the North American market ... so expect more FIFA to come down the pipeline. And hopefully Scottish Caber Toss Challenge '09.

Continued →

Today in Joystiq: September 6, 2007

"Hello everyone, my name is Peter Moore. As a sign of good faith, I have trapped half of my soul inside of a video game. It's actually a new feature we're working on for future EA Sports titles. We're tentatively calling it Moore's Law." (Check out the highlights for today.)

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Moore: EA Sports can take on Nike and ESPN

The enjoyable and ever so determined Peter Moore is all about shooting for the stars at his new job at EA Sports in Cali. No really, he wants it all and is going for it.

In an interview with the New York Times, Moore lays out his goals and vision for the EA Sports brand, hoping that he and his team can turn it into a general sports brand that could go up against others like Nike and ESPN. Moore's ambitious vision sees a future where sports camps, on-air broadcasts, retail products and stadiums (okay, maybe not stadiums) will be branded with the EA Sports logo, similar to how Nike already runs business. These are all lofty goals indeed, but we say go get 'em Peter. And if ever you get in a bind or business gets rough, get yourself some new ink and rock a sleeveless shirt around the office. The morale boost would be immeasurable.

Peter Moore on the state of the Xbox

Peter Moore, dearly departed VP of Xbox, recently spoke with Gamasutra on a range of topics. Most of them, surprisingly, related to the Xbox 360. A little more specifically, Moore speaks on the Xbox's progress in Japan, the importance of exclusive games, multiplatform games, and how many Xboxes Halo 3 will sell (answer: "a lot of green ones"). Moore also talks about Microsoft's expansion into the casual gaming market (Scene It and those kooky controllers), the ease of 360 development in comparison to other consoles, Final Fantasy on Xbox, and of course, whether or not he is, in fact, the Devil. It's a good read and perhaps one of the last chances we'll have to see him do the PR dance for Microsoft. Hit the "read" link to check it out.

[Thanks, un1qu3 n3wy0rk]

Update
: Added vitally important "read" link. Kicked self in groin.

Wii Warm Up: Executive power


In the past several years, it seems the reputation of gaming industry executives has begun to reach epic levels, proportionate, perhaps, to the spread of gaming as a culture. But we're also starting to think that maybe the corporate hype machines are getting a little out of control. What matters more, personality or product? Maybe it's just us, but it seems the lines are beginning to blur.

We can understand a healthy dose of Miyamoto-worship -- the man is a legend in the industry, and he's responsible for more of our cherished childhood memories than we'd like to admit. And sure, we love Reggie, and Iwata is the man (by that, we mean one hell of a savvy businessman), but is it really their personalities that make Nintendo what it is right now? No, it's certainly their skills ... so what's with all the executive worship that is spreading throughout gaming communities? Is it just that industry execs are out in the open more and more often, or is it something else? After all, most of the people that we're chasing in the industry are just in marketing. They're not doing much to create the things we spend our time on; they're just a face. A name. No different than mascot characters -- it's just now that we're growing up, apparently Sonic and Mario can't bear the brunt of the console wars any longer, and we've moved on to Reggie and pre-exodus Peter Moore. But let us know what you think -- that's why we're here.

Peter Moore gives final goodbye to Major Nelson

Before Peter Moore packs up and bids Microsoft adieu to be with his family, EA Sports and a nice paycheck, Major Nelson had a chance to speak with the traveling man about his move.

Moore stresses that the move is really due to his family and is "completely unrelated" to any Xbox 360 warranty issues. The two frequently mention how they'll miss each other, and how Moore will miss his job at Microsoft. Also discussed is his guitar playing ("or lack thereof," quips Nelson). It will be a change, but as president of EA Sports, we doubt he'll even skip a beat jumping back into the limelight.

[Via X3F]

Peter Moore's final goodbye

Since the news broke last night that Xbox's poster boy Peter Moore was leaving Microsoft and heading to California to work with EA Sports, we've been waiting to hear from him one last time. And Major Nelson must have shared the same feeling too, because he tracked down Mr. Moore for a twelve minute audio discussion of what he'll miss most, where he's headed and why he decided to head to EA. And for all the conspiracy theorists out there Moore specifically mentioned that this decision had nothing to do with how things are going at Microsoft, the three year warranty mess or anything else business related. He just wanted to move back home to California to be with his family and put their interests first. Listen for yourself and download Peter Moore's goodbye interview already.

And please do not cry fanboys, because Peter Moore is extremely optimistic and promises to keep in touch with the Xbox community for years to come. Collectively we bid a fond farewell to you Peter Moore as we enjoyed the time you've spent on team Xbox and we hope you enjoy spending your newly earned millions. We'll miss you.

Peter Moore to get $1.5 million bonus, $550,000 salary


An SEC filing has revealed that EA dropped a $1.5 million bonus on Peter Moore to help lure him into heading up their sports division. The Tattooed One got the check in recognition for the money he'd be missing out on by leaving Microsoft, though he'll have to give it all back if he leaves EA in the next two years. This is in addition to a more than half-million dollar annual salary.

You know what? Worth every penny. The kind of guy who'd take ink for your company is someone you want working for you, though it's sure to make the EA locker room even more awkward than when John Madden stumbles in and starts smacking tushes. Boy, $1.5 million had to have made Pete's decision a bit easier for him. Sure, we honestly do believe that Peter Moore is moving from Microsoft to EA to spend more time with his family, but we also think it'll be great to relax with the fam while Scrooge-McDuck-diving into a giant vat of gold coins.

Today in Joystiq: July 17, 2007

Well, Pete, now that you've got your own internet meme named, you decided to turn to the company who made the meme possible. Enjoy your new job Pete, we hope you get some Rock Band practice in. Check out the highlights for today:

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Robbie Bach and Don Mattrick talk to Joystiq about Peter Moore's departure
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Jack Tretton wishes Microsoft's Peter Moore "best of luck"

The oft-tattooed Microsoft executive, Peter Moore, is finally saying goodbye to the system he helped make a success. Moore was always opinionated, and could be seen bad-mouthing the PlayStation more than once. In fact, one time, he called the system a "Dreamcast."

Moore is now going off to EA, an important third-party partner to Sony. We're hoping he won't bring a Microsoft-flavored bias to the company (although one wonders if that's already in place). It seems that SCEA President Jack Tretton is also looking to ensure good relations with Moore: "We wish Peter the best of luck in his new role at Electronic Arts and look forward to working with him. We have an outstanding relationship with EA and their sports products have been incredibly successful on all our platforms. I am sure this will continue with Peter now at the helm."

Robbie Bach and Don Mattrick talk to Joystiq about Peter Moore's departure

the new peter mooreWe had a chance to speak with Microsoft's President of the Entertainment & Devices Division, Robbie Bach, as well as Don Mattrick, the new Peter Moore, about Peter Moore's departure, which was announced earlier today.

First, when asked how important one person is, and whether gamers should care about Moore's resignation, Bach responded that there is a group of gamers that track the industry and track its personalities, and that these gamers would care about the decision (that's you guys, if you're reading along at home). Bach suggested that, in the near term, Moore's departure will have "basically no effect. Halo 3 is still Halo 3, and Don's not changing that. Peter wasn't changing that." However, if you look out two to three years, "a leader does have an impact." For example, Peter was "uniquely good at understanding the importance of communication." Bach described him as a "consummate speaker, marketer, and evangelist" for their product who did a "great job with gamers, the press and analyst community, and retail partners."

Alright, so we all know who Peter Moore is, but what about Don Mattrick? Bach said Mattrick will obviously be the new "public face" of their business, though his core talents are different from Moore's. Where Moore was focused on the marketing and strategy side, Mattrick will be focused more on their core product. So, while there was some overlap between Peter and Robbie, Bach feels that he and Don will work in slightly different ways. Of course, Don has been working as a "strategic adviser" for the Entertainment & Devices division since February after leaving EA in 2005. So, was this a groomed succession or serendipity?

Continued →

Peter Moore resigns from Microsoft, replaced by Don Mattrick [update 1]


Microsoft has announced that Peter Moore, Vice President of their Interactive Entertainment Business, Entertainment and Devices Division, has resigned from the company. Moore has decided to move his family back to California for "personal reasons" and has secured a new position in the games industry (rumored by 1UP to be EA Sports). He is to be replaced by former EA head, Don Mattrick, who joined Microsoft in February as a "strategic advisor." Mattrick will assume his new role at Microsoft beginning July 30.

Joystiq has a call scheduled with Microsoft later today. Keep your eye on their front page for more updates as they become available.

Update: Major Nelson has confirmed that Peter Moore will become the new president of EA's sports division.

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