Follow us on:

Posts tagged pr

Infinity Ward's fourzerotwo thinks devs should 'take control' of marketing

With the release of the highly anticipated Modern Warfare 2 just over two weeks away, Infinity Ward's Robert "fourzerotwo" Bowling has been quite vocal with the press. Speaking with MCV, Bowling unequivocally states his opinion that game developers should retain control of marketing and PR for...

Continue Reading

Nintendo sends us odd Fossil Fighters package

No time for archaeology, Dr. Jones Nintendo has been known to pull off odd PR stunts, whether it's filling Times Square with truckloads of sand or, in this case, sending out gigantic pieces of plaster to promote Fossil Fighters, We guess Nintendo has no problem throwing around some of its cash....

Continue Reading

Nintendo hits the road to promote Wii Sports Resort

The Nintendo DSi isn't the only thing getting out and about, as Nintendo has announced a tour to promote the recently released (and recently reviewed!) Wii Sports Resort. The event in Times Square is just the beginning and marks the start of a nationwide tour that will see Nintendo attending...

Continue Reading

EA confirms Dante's Inferno protest was staged

Electronic Arts has admitted that the Dante's Inferno protest during E3 was staged by a guerrilla marketing agency. The publisher confirmed to the AP that the firm hired 20 people to hold signs like "Just say Infer-NO" and "Trade in your PlayStation for a PrayStation." There's got to be a better...

Continue Reading

D'oh!: Sony uses Zelda theme at PS3 launch

This brought us some welcome weekend lulz. Sony recently held a launch event to mark this month's release of the PlayStation 3 in Malaysia, and obviously decided it needed just the right soundtrack to tie in with the event: something epic, memorable, and majestic. Their final choice was all of...

Continue Reading

Former GameSpot reviewer sheds light on more PR hijinx

In an interview with former GameSpot reviewer, Alex Navarro, MTV Multiplayer Blog was able to extract a telling tale from the newly appointed community team member at Harmonix regarding the oil-to-water relationship public relations practitioners have with the press. When tasked to review an unnamed...

Continue Reading

Sony places twice in list of business blunders

Given the PS3's precipitous fall from presumed console war winner to a seemingly perpetual runner-up status in domestic and foreign sales, we could probably fill a list of 101 dumb business moments using Sony alone. While Fortune's list of 101 dumb business moments of 2007 isn't so narrowly focused,...

Continue Reading

Nintendo denies PR-ing Wii shortages

When two identically worded stories regarding Wii shortages popped up on the internets yesterday, suspicious types dared to suggest that Nintendo's PR department may have had a hand in cynically milking the Wii drought. The articles in question, located here and here, appeared on the sites of two...

Continue Reading

Wii Ware specifics unrevealed

The Wii Ware file size cap discussed by IGN is inaccurate, according to a statement made to Eurogamer by Nintendo. The Nintendo spokesperson chose not to offer details, but provided much less clearly-defined file size rules: "I can confirm as we originally said at the announcement of the Wii Ware...

Continue Reading

Kaplan hits the road, Jack

Following in the footsteps of George Harrison, Nintendo's top PR person (and the apple of Matt C's eye) Perrin Kaplan has decided to call it quits with Nintendo. She didn't state any reason why she was departing in her correspondence with Reuters, but we're sure she just doesn't want to relocate....

Continue Reading


Featured Stories

Engadget

Engadget

TUAW

TUAW

Massively

Massively

WoW

WoW