Not only did SimCity Societies get thrown into the deep end of the pool to fight for attention this holiday season -- the critics are enjoying watching it drown. The big outlets have yet to give it above a 70 and there are apparently a lot of technical issues holding the title back. SimCity Societies could have been a reimagining of the series that started a different franchise from "SimCity core." But it looks like developer Tilted Mill, best known for the Caesar games, could have really taken more time with it. It's sad that a casual approach to SimCity didn't yield the best results. Perhaps it's because you need a Crysis-level computer to play it, as one review pointed out.

• 1UP (70/100): "And speaking of smooth, Societies isn't. When you reach the 10,000-population mark, you can expect the game to crawl (I routinely witnessed sub-30 frames per second on a machine I built to rock Crysis). In a game where constant zooming, map rotation, and precise building placement are key, laggy performance is more than a mere annoyance. 'Course, when you reinvent the omelet, you're gonna break a few wheels...or something. And, despite its few slipups, the core of Societies is strong enough -- and the gameplay addictive enough -- that even the stodgiest traditionalist will find something to shout about."
• GameSpy (60/100): " In short, Sim City Societies is a novel game with a unique new mechanic for building towns and cities with personality. Casual players will find a lot to tinker with as they sculpt towns out of their dreams or nightmares. More serious gamers will be able to plumb the depth of the title over the course of the weekend, so your enjoyment of the game depends a great deal on what you're looking for when you pick up the box."
• EuroGamer (50/100): "Those Maxis-faithful naysayers who crowed that Tilted Mill would sully their beloved series have sadly been proven right as the game suffers from many of the same complaints levelled at the studio's previous game, Caesar IV. But let me make my final point quite clear - Societies doesn't stumble just because "it isn't SimCity". Fresh takes on old concepts should always be welcome. It stumbles because it's a generally unsatisfying patchwork of a game, dragged down by inconsistent gameplay, outdated design and weirdly implemented ideas."

Will Wright said it himself: SimCity is complicated. The series has always prided itself on its micromanagement but eventually, flexing the ol' executive muscle starts to feel more like work and less like playing god. No one actually dreams of being a city water commissioner, so why should you have to play one in a video game? SimCity Societies doesn't think you have to either.

In an impromptu presentation, the Sims team at EA walked us through their latest city builder with a focus on accessibility. The act of zoning is gone entirely, leaving players to place their buildings one by one in order to lay our their city. That may sound contrary to the overall goal, but the structures themselves are the characters this time around. Each building comes with its own stats and attributes that more clearly affect the citizens of your city. Your choices are also tailored to your current societal path, which leaves much less room for confusion while still allowing for creative expansion.

From there, it's business as usual, though more personal than ever before. With such a heavy focus on your citizens, its easy to understand the appeal of caring for the values and quality of life for your people as opposed to plotting out landfills and balancing budgets. For those who don't want to worry about money at all, a free play option will be made available from the very start.

SimCity Societies is due out for PC later this year. When asked about other platforms such as the Mac or consoles, nothing was confirmed nor denied.